Welcome to this week’s Marketing Minute. No doubt you’re asking yourself how this can be possible. It’s because of the miracle of modern technology. More specifically, Voice Broadcasting.
Voice Broadcasting incorporates all the things your clients LOVE about personal, one-to-one, relationship-building marketing without all the things you hate.
But just in case you’ve never heard of it, let me explain how it works.
You have a database of phone numbers for people with whom you already have some sort of relationship.
You write up a short, but motivating message that you want to leave them. Something like: “Hi, this is Michael Jagger, from Re/Max Alliance. I’m calling you because you’re one of our best clients, and I wanted you to hear from me personally about a special Foreclosure Property Listing program we’ve instituted for our top clients. Since you’ve been so good to work with, we’re going to offer you a 15% discount on admission to this program. All you have to do to qualify for this price break is call our 24 hour, toll-free recorded message line at 855-666-5555. If you listen to that message, you’ll get the secret password that will get you an extra 5% off, making the total discount an amazing 20%! You can also find this secret password on our web site, which is www.michaeljagger.com. Thanks for being such a good client, and I look forward to seeing you make more money with our program than ever before!”
You record this message using a regular phone then email your list of recipients to a place like Automated Marketing Solutions (AMS).
AMS then sends this message to the list of numbers you provided during a specified time of day, when your prospect is least likely to be home and your message most likely to be picked up by voice mail.
Ta-da! Your prospects, clients, etc. just received a personalized message from you, without you having to call 20, 200, or 2,000 people! They weren’t harassed by a sales call, you didn’t waste time with someone who’s not interested and they can replay the message at their leisure to collect the pertinent info when it suits them.
And if a live human answers, the system simply hangs up! No one wants to bug them, and this system prevents that completely!
So there you have it. Short, but powerful messages that you can send to literally thousands of people at one time…without any work except the 30-40 seconds it takes to record your message!
Think how easy it just became to notify people about specials, seminars, recent sales, new properties, seasonal or holiday deals, and even to drive people to a web site or another recorded message. There are literally limitless ways you can use this amazing system to explode your profits and our clients are doing just that every day! Just take a look at the case study below.
Case Study #97
Rebecca, a long-time client of ours, averages a 10 to 1 return for sending out her broadcast message every two weeks! She spends about $400 each time she sends one out, and gets back over $4,000 in sales within a week of the broadcast as a result!
How many marketing tools do you have that get you a 10 to 1 return every time you use them? Next week we are going to give you a marketing guide that includes drinking a beer. Until then, if you would like to learn more about the Marketing Strategy we reviewed today or learn more about this or any of the other AMS’ products, services and Marketing Programs and how we can turn your prospects into profits, go to www.automatedmarketingsolutions.com/broadcasting or call us at 800-858-8889 right now!