Welcome to this week’s Marketing Minute Tip. Last time I promised to share 9 ways Toll-Free Recorded Messages could make you more money. In case you thought you knew all there was to know about recorded messages and what they can do for you, check out the following to be sure.
Are you using your own toll-free number? Statistics show that callers are three times more likely to call a toll-free number than a local number, and with your own number you are secure in knowing you won’t lose your prospect to someone else.
Do you have ANI (Automatic Number Identification) and Reverse Directory Lookup? This feature tracks the telephone numbers of prospects who listen to your ads, regardless of whether they leave a message or not.
Can your system handle multiple callers? Multiple callers should be able to listen to your scripts at the same time, so you don’t have to worry about prospects getting a busy signal.
Do you have on-line statistical analysis reporting? Can you access detailed and updated reports of the activity on your hotline through your web site. Or, if you’re not “on-line” can you order these same reports by phone, fax or e-mail?
Are you using fax-on-demand? Can your callers automatically receive faxes (special reports, flyers, etc.)? And do you have a system for tracking these fax requests then following up with prospects once you have their phone number, fax number and the document they requested?
Do you have pager notification? A system that can page you with Caller Line ID as soon as you receive a call, so you can respond to your leads while they’re still hot.
Are you using a Find Me Transfer? Increase your flexibility with a hotline that can be set up so callers are automatically transferred to you by simply pressing ’0′.
Do you use professionally recorded scripts? These are a good way to give your professional image a boost and make sure the right message is consistently delivered to your prospects every time.
Are you using transcription services? You can save yourself a lot of time and toll charges by having messages professionally transcribed and emailed to you every week day morning.
Kind of makes you go “Hmmmm, why aren’t I using that?” Doesn’t it? Soon I’ll be introducing you to a program that can help you pull everything we have talked about these last weeks together. Until then, if you would like to learn more about the Marketing Strategy we reviewed today or learn more about this or any of the other AMS products, services and Membership Marketing Programs, go to www.AutomatedMarketingSolutions.com
Or, to see more information about our complete membership system, go to www.ProspectsToProfits.net or give one or our reps a call at 1-800-858-8889.
To your marketing success,
Automated Marketing Solutions