Welcome to this week’s Marketing Minute Tip. Today’s subject line may seem like a silly question, but you’d be amazed at how many people would rather take the time, effort, money and energy to learn to “knit their own socks” than to pay out $3.50 for a new pair.
Let’s apply the same thinking to wesites or webpages. If it sounds like I’m oversimplifying the issue of proper website development, let me assure you…I’m NOT!
Every week we run into successful marketers who waste thousands of dollars on their websites, because they figured they could do it bigger, better and faster on their own. Instead they run out of steam and wind up with either a mediocre site or a pathetically out-of-date one just a few months down the road.
You see, there’s just no such thing as a “finished” website. As any marketing expert worth his salt will tell you, websites are living, breathing things that must be nurtured and cared for. The rules are constantly changing and new methods are always evolving for driving more traffic and converting more leads via websites or micro webpages.
The good news is you don’t have to go it alone. There are professionals who specialize in letting YOU “fix-it-and-forget-it.” That means after your site is up and running they do the maintenance, they do the updating, and they keep you informed about developments in the ever-changing world of cyberspace.
As marketing guru Dan Kennedy once said,
“You can blow more dough and waste more time with the Internet than any other aspect of advertising or marketing I know of, and even “smart people” are doing just that.”
You really can waste a whole lot of time and money figuring out how to do it yourself…and still get it wrong. It’s kind of like figuring out how to be a mechanic or a financial advisor. Sure, you can master it with enough time, money and education. But again at what price? And more importantly, what money-making opportunities are you missing out on in the meantime? Given all of this, wouldn’t you rather just “fix-it-and-forget-it?”
Next week we will take another look at some common mistakes we find with websites. If you would like to learn more about the Marketing Strategy we reviewed today or learn more about this or any other AMS product, service or Marketing Membership Program, go to www.AutomatedMarketingSolutions.com
Or, to see more information about our complete membership system, go to www.ProspectsToProfits.net or give one or our reps a call at 1-800-858-8889.
To your marketing success,
Automated Marketing Solutions