Welcome to this week’s Marketing Minute Tip. Did you know 96% of all businesses throw away up to 50% of their earning potential by repeatedly making two crucial mistakes? Did you also know that fixing these 2 little things can mean the difference between working 60, 70 or 80 hours a week and working 10, 15 or 20? Want to know how?
- FAILING to get as much contact information as possible from every prospect!
- FAILING to follow up!
Why do you need to bother collecting your prospect’s e-mail addresses, phone numbers, mailing addresses, fax numbers and such? So you can get more sales! You see, people want to do business with people they like and trust. But how are they going to learn to like and trust you if they don’t know anything about you or if they never hear from you? If they don’t know you care?
That’s where follow-up comes in. Prospects may sit on your mailing list or call list for 6 months, a year, even 5 years before they ever buy. That doesn’t make them a wasted investment. It makes them fodder for the funnel. If they stay on your list long enough, eventually they’ll buy. And once they buy, it only gets easier to place a second, third and fourth order.
Companies who DO manage to regularly follow up with their prospects, (and nearly all of our clients are included in this category), consistently report that 50 to 80% of the money that comes from their funnel doesn’t come until AFTER they’ve followed up multiple times. In many ways it’s like raising children. They rarely get the message the first time and, instead, need to be reminded over and over and over again.
The good news is following up with your prospects and clients aren’t nearly as much work as raising kids. In fact, you can put the entire marketing process on autopilot in a matter of days.
To learn more about how proven marketing tools and strategies can help you turn your prospects into profits, go to www.YourMarketingRobot.com
Or, to see the specific levels of our systems, go to www.ProspectsToProfits.net or give one or our reps a call at 1-800-858-8889.