Welcome to this week’s Marketing Minute Tip and to explain the subject line easily, Givers Gain Even In Sales. You see, contrary to popular opinion, the solution to closing more sales is not to withhold information but to give it—and freely. Here’s what I mean.
More specifically, deliver it in the form of a FREE Special Report or Booklet. You see, these are simple tools that give useful information to the reader while simultaneously revealing the benefits of your product or service.
If you’re always trying to sell, you are seen as a salesman. If you’re giving information that helps people solve their problems, you’re seen as a consultant providing options to potential clients. The more information you give prospects the more trust and confidence you gain. Not to mention that once they discover your prices, it’s going to be much less of a sticking point. The reasoning being you’ve shown value for service. Like the old adage says – you have to Give to Get.
With this approach you quickly become the trusted advisor. And because you provided so much more value than the competition, because you’re right there in front of them, you become the only logical choice.
Another benefit is being able to give them the criteria for making a decision. With a FREE Special Report / Booklet, you can tell them exactly what they need, what to look out for, to be careful of discounters who may not be there for them when a problem occurs, to be wary of competition that doesn’t provide certain service levels, helpful exchange policies, that you provide loaner equipment when theirs breaks and so on. You get to set the tone. You get to set the bar. You get to dictate their expectations through the power of suggestion. And best of all, you get the sale.
For more information on Special Reports / Booklets, click on the link below and check out our Million Dollar Implementation Blueprint program. The creation of the above is just one of the many topics covered.
To learn more about how proven marketing tools and strategies can help you turn your prospects into profits, go to www.YourMarketingRobot.com
Or, to see more information about our complete membership system, go to www.ProspectsToProfits.net or give one or our reps a call at 1-800-858-8889.
To your marketing success,
Automated Marketing Solutions