Welcome to this week’s Marketing Minute Tip. Over the last few weeks we’ve talked a lot about various technologies that make your marketing life easier and more hands-free. Last week we talked about creating your Special Report. This week, I’d like to share with you what I think are the most important things you can do to get your special report read. So here goes:
The first step is that you ABSOLUTELY MUST respond within 48 hours of receiving the prospect’s request for the special report. If they’ve requested your Free Report, you’ve got to email and/or mail it. If you wait a week they’ll have forgotten they requested it and the lead has less value. The good news is this process can also be fully automated.
Now when you mail the Free Report there are some rules you should follow:
- Use a real stamp.
- Use a number 10 envelope for a 1 to 3-page report
- When addressing the envelope, hand write the name and address of the recipient or use a hand written type of font from your computer
- On the top left corner of the envelope, fill in the address of your business but not the name. (What you are trying to accomplish is not to have your mail piece look like its advertising or like it even came from a business in order to maximize your open rates.)
After you mail the special report, you should then:
Call the prospect either before or after you’ve mailed it. Your script should read something like this: “Hello Mr. Ambrose, its Jack Lambert from Re/Max. I’m calling because you requested our free report on the 6 most common home seller mistakes and I just wanted to verify your address so we can get it out to you today. By the way are you thinking of selling your home?” That opens the dialog and introduces the prospect to you.
If you mail your report without calling ahead of time, you should call 4 days after you’ve mailed it and the script you should use is, “Hello Mr. Ambrose, it’s Jack Lambert from Re/Max, I’m calling to make sure you received our free report we mailed to you a couple of days ago. I see you requested the report on the 6 most common home seller mistakes, are you thinking of selling your home?”
Mr. Ambrose should be familiar with Jack’s name because it was on the free report so the phone call wouldn’t be a complete surprise to him.
Still other marketers follow up with a Voice Broadcast immediately after someone requests their free report. Now when I say immediately I mean that if a message was left at 10:00 in the evening the system would be programmed to send the voice broadcast during the hours of 9:30 a.m. and 3:30 p.m. That’s the time when the prospect is least likely to be home so your message can be left on their answering machine.
To learn more about how proven marketing tools and strategies can help you turn your prospects into profits, go to www.YourMarketingRobot.com
Or, to see more information about our complete membership system, go to www.ProspectsToProfits.net or give one or our reps a call at 1-800-858-8889.
Today I’ve shown you how to create your Special Report. Next we are going to examine how you can “Get It Read” so stay tuned.