Welcome to this week’s Marketing Minute Tip. Over the last few months we’ve reviewed a lot of information about toll free recorded message hotline and how they can double or triple your response rates by automating your marketing—freeing you up to do other, more important things.
We’ve seen how these Hotlines provide an easy, non-threatening way for your prospects to get the information they want by turning over the information you want (their phone number and mailing address)—all through complete automation.
We’ve also revealed how Hotlines can track valuable data like how long prospects listen to your message, so if they hang up 20 seconds into it, for example, you’ll know to go back and tweak your script. And of course we’ve also reviewed how this type of marketing, assuming you create the ads the way we have shown you, should yield AT LEAST a 50% response rate.
But what I’d like to share with you this time is the most amazing conversion rate I’ve ever encountered with this technology. You see a typical response rate with our hotlines and templated scripts and ads is 70 to 80%. But the best I’ve ever seen was 92%! I know. I could hardly believe such a HUGE number was possible…even when I had the numbers staring me in the face but it’s true. Want to know how?
The only thing this client did differently from all our other clients was use 3 little sentences on his recording.
He didn’t use the typical intro that says, “Hello and thank you for calling the [fill in your profession] information hotline…” He didn’t reinforce the ad by listing the benefits of his product or service. He didn’t mention all the good things his prospects were going to get in the free report or anything else.
He just said: “To get your Free Report leave your name and address after the tone. Please speak clearly and please spell any uncommon names or addresses. Thanks and here’s the tone.”
That’s it! Just those 3 little sentences and he was converting 92% of his callers into warm leads! Of course you’ll want to test this out yourself. But I know more than a few people who’ve tried it now and find it extremely effective.
If you would like to learn more about Hotlines or learn more about any of the other AMS products, services or Marketing Membership programs, go to: www.AutomatedMarketingSolutions.com
Or, to see more information about our complete membership system, go to www.ProspectsToProfits.net or give one or our reps a call at 1-800-858-8889.
To your marketing success,
Automated Marketing Solutions