Welcome to this week’s Marketing Minute. It’s a well know fact that many working individuals today measure their progress by the money they make. They trade their hours for dollars. The plumber, the electrician, lawyer, doctor, mechanic, you name it…they get paid by the hour. Some make more than others. But what if I was able to show you a way to make more than any f them? Would that interest you? Probably! So, how do we do it? We find and use Leverage Points.

Some business owner’s will use employees as their leverage points. For other businesses it’s the use multiple locations of the same business because they have been able to systematize it. For most of us, however, the answer lies in automating our marketing. We can create copy and advertising that is tested and proven, then automate the marketing process and have everything distributed and tracked automatically until leads are converted into sales.

How is that possible? One of the best, most economical and simple to implement ways is through the modern miracle of Toll-Free Recorded Messages. What is a Toll-Free Recorded Message? An automated recording that starts playing when a prospect dials the 1-800 number you have listed in your advertisement. It is a non-threatening, automated way of collecting valuable contact information from your prospects, without putting in the effort of actually talking to them!

Here is some of the reason why would you want to use something like this.
They build a database of pre-qualified prospects that are interested in your products and services
They provide information that educates and gives prospects the “reasons why” they should do business with you
They measure and track your Marketing

If this still doesn’t quite make sense, let me ask you a question. Which is better, sending your information to 10,000 random people, or to 100 people who are pre-qualified, highly motivated prospects who have already told you they were interested in your products or services by leaving their contact information on your hotline? We all know that we would rather be dealing with the list of 100 names.

It’s a proven fact that Toll Free Recorded Messages, when used properly, will increase response on your ads 3 to 10 times what you’re getting now. Now that’s a Leverage Point! Put another way, if you can get 10 prospects to leave their name, address and phone number every time you place an ad and you advertise every week, that’s over 500 prospects. Talk about a fantastic list to work from!

If you would like to learn more about the Marketing Strategy we reviewed today or learn more about any of the other AMS’ products, services and Marketing Programs and how we can turn your prospects into profits, go to www.automatedmarketingsolutions.com or call us at 800-858-8889 right now! Next week learn about the difference between a “Free Report” and a “Stay-In-Touch Campaign”.

To your marketing success,

Mike Kowalski
President and Founder
Automated Marketing Solutions