Welcome to this week’s Marketing Minute Tip. At first read you’re probably thinking there is no difference, but you would be wrong if you were. Track-ability is what they both share! That’s right; you can get to either of them at any time of the day or night. And the same is true when you employ the effective use of opt-ins on your website.
Don’t settle for a one time visit or hope and pray your prospects will eventually return and eventually buy. Take charge of your online business by taking action. How?
By realizing the money is in the list, in your database and in repeatable, loyal sales to the same people over and over.
Once you do that, you’re ready for step number 2. Getting prospects to identify and pre-qualify themselves. How? Get these results by using clear, concise, repeatable calls- to-action. In other words, tell your prospect what you want them to do, then give them the means and incentive to do it. You simply cannot trust prospects to take the next “logical” course of action. If you don’t spell it out, you’re going to lose prospects and profits.
Having said that, please keep in mind about 95% of the prospects that do arrive on your virtual doorstep, are NOT ready to buy RIGHT NOW. They’re still kicking the tires and getting comfortable with their decision to make the decision to buy at some point in the future. So what do you do?
Simple! Give them an easy, simple, hassle-free way to get what they came for, without leaving you empty-handed. A favourite way of doing this is to offer valuable FREE information in exchange for their name and an e-mail address. Some ideas might include: a Special Report on your industry or product/service, a Free E-book, Free Month Subscription to a service, a 30-day trial on a product, a discount with their next purchase or any number of other valuable enticements. Go ahead and try it. The results may just astound you!
If you would like to learn more about the Marketing Strategy we reviewed today go to www.YourMarketingRobot.com
Or, to see more information about our complete membership system, go to www.ProspectsToProfits.net or give one or our reps a call at 1-800-858-8889.
To your marketing success,
Automated Marketing Solutions