Welcome to this week’s Marketing Minute Tip. If you haven’t written much copy because you don’t know how or because you just don’t like to, don’t worry. You see, it’s not nearly as difficult as it looks and I can walk you through the hardest part, writing headlines, in just 3 easy steps. I’ll even go so far as to confess more than 80% of the time you won’t even need an ORIGINAL headline.
And here are the 3 easy steps.
1. Bait the hook. Your copy has to attract your target market. It has to look like the tasty meal they’re prowling for. How do you bait the hook? This is really simple. You just answer the question, “What’s in it for them?” as loudly, clearly and quickly as possible. This works because the average American doesn’t have time to sift through a lot of clutter and clever messaging.
Take a moment and think about it. If the average North American consumer watches about 4 hours of TV a day, that’s about 100 commercials. They drive to and from work, probably with the radio on, so there’s another 25 to 50 commercials. Then there’s all the billboards they pass along the way, the newspaper with at least 200 ads, plus the direct mail solicitations they get every day and of course those wonderful Tele-marketers.
The competition for attention is fierce and that means you’ve got to do your part in creating something that jumps out at your target market, something that screams “Hey, are you this person?” Just think of the World War 2 sign with Uncle Sam pointing at the reader. You need to be THAT DIRECT!
Here are a few examples of Headlines that really work.
How to Win Friends and Influence People
They All Laughed When I Sat Down At The Piano, But When I Began To Play…
Who Else Wants A Vacation Home In Florida?
How I Improved My Golf Swing Overnight
Do You Make These Mistakes In English?
Is The Life Of Your Child Worth $1 To You?
To People Who Want To Buy Investment Real Estate – But Can’t Get Started
Announcing! Own Arizona Land For Only $20 Down and $20 A Month
7 Reasons Why You Should Subscribe To Money Magazine Today
Guaranteed To Go Through Ice, Mud, Or Snow…Or We Pay The Tow
Whiter Teeth In 10 Days
2. Tug on the line. Arouse your prospect’s interests and emotions with the right trigger words. Some good publications to study for this technique include Cosmopolitan, Enquirer, Reader’s Digest, People Magazine and even some newspapers.
When 80 to 90% of the success of any ad depends on your headline, it pays to pull out all the stops like these examples do:
Ten New Sex Techniques Guaranteed To Keep Your Man Happy
The Amazing Truth About Breast Cancer: What Your Doctor Hasn’t Told You
How To Double Your Money In One Year
Lose 10 Pounds in 2 Weeks Without Dieting
Announcing…The First Scientifically Engineered Pool Cue – Tested and Proven, More Accurate and More Powerful Than Any Pool Cue Ever Made
Here’s Why My Race Cars Beat All Others
How To Get Enthusiastic Applause….Even A Standing Ovation…. Every Time you Speak!
How To Publish A Book And Sell A Million Copies
A Lot Of Companies Say They Make The Best Fax Machine – Only One Can Be Right!
3. Use power words. Companies have spent billions of dollars over the years testing which words pull the best in headlines. Here are a few that rank in their top 100:
The Truth About
To learn more about how proven marketing tools and strategies can help you turn your prospects into profits, go to www.YourMarketingRobot.com
Or, to see the specific levels of our systems, go to www.ProspectsToProfits.net or give one or our reps a call at 1-800-858-8889.