Welcome to this week’s Marketing Minute. Would you be interested in learning One Simple Thing That Will Increase Your Response Rate By Up To 500%? I would.
But what’s the secret? A good old fashioned bait and switch technique, a.k.a. news-style advertising.
What does that involve? Baiting your prospects with an ad that looks and reads like a newspaper article, while persuading them to your way of thinking with benefits, reasons why, credentials, useful information and more…then delivering your call to action in the final few paragraphs.
Why does this work so well? Because news-style advertising doesn’t look like advertising! It looks like news.
Very few people read advertising…but a lot of people read news and other stories. Of course that doesn’t mean traditional advertising will never work or won’t work well. It just means using news-like ads to slip past your prospect’s radar, and to give yourself a fighting chance in the competition for their attention, will work far better, more often and more quickly. Take a look at this sample ad, and you’ll start to get the idea.
Warning! Do Not Hire A Contractor Until You Read This FREE Report!
Planning and building a new home is probably one of the most important decisions in your life. If you make any one of the 10 biggest mistakes homebuilders usually make, you could cost yourself thousands, or even tens of thousands, of dollars in needless expenses!
Don’t take a single step without getting a copy of this FREE REPORT that reveals the hidden Secrets most contractors never tell you! Call 1-800-XXX-XXXX, 24 hrs. for a FREE RECORDED MESSAGE to find out what no one else wants you to know!
See how this ad has:
- No graphics
- No pictures
- No slogans
- No logos
- No “image,” etc.
All it has is a headline, copy, and a non-threatening response device. And what are the results? Phenomenal! The merchant that actually placed that ad received 84 calls, but only 2 calls from a traditional ad he split-tested on the same day, in the same publication.
When in doubt, just remember…measurement eliminates argument! Next week I am going to talk about the importance of not clubbing your prospect into submission. Until then, if you would like to learn more about the Marketing Strategy we reviewed today simply go to www.ColdCallQuitter.com
To learn more about any of the other AMS’ products, services and Marketing Programs and how we can turn your prospects into profits, go to www.ProspectsToProfits.net call us at 800-858-8889 right now!