Welcome to Automated Marketing Solutions Weekly Marketing Minute Tip. Many small business owners are asking why newsletters are so important. What does it mean to their business? Why is it necessary? Do you know the answer?
There are some key reasons to be sending out a monthly newsletter and why monthly newsletters have contributed to the success of many businesses.
It’s more important than ever with the poor economy and stiff competition to stay in front of your customers and prospects at all times and to be building trusting relationships. With a monthly newsletter, you can do this in a fun, non threatening way.
Monthly newsletters are a great way to stay in touch with your client base or to further educate prospective customers. Buying during a bad economy (especially big ticket items) can be a very emotional undertaking. The more your prospect is educated, trusts and understands how you can help them and what your company is all about, the more comfortable they will feel when choosing who they want to buy from and deal with.
You can trigger referrals by including a referral contest in your newsletter. Perhaps give away a gift certificate or a free dinner at a popular restaurant in your area. Have a quiz to see how much they know. Make it fun. Include jokes and general items of interest and important dates in that month.
You can get more people into your business or have the opportunity to up-sell by including coupons for dollars off of their next purchase of product or a procedure. It’s a great way to introduce new services, technology and techniques.
It’s an effective tool for giving updates or changes to your business and industry in general. For example, you may be moving to a bigger location or expanding your existing location, you may have a new employee or you may be introducing workshops or seminars or, you may be having a special event. You might be teaming up with someone else of interest in your industry that complements what you do. It’s a great way to introduce other people of importance that you may be doing work with, or are being educated by, or that you’re associated with. Have an “Expert” of the month and publish one of their articles. Have a “Customer of the Month” and share their success story. Have some articles of interest.
You can have a special interest story from one of your clients talking about their experience with your company and the product/service they bought. People love to hear about what’s going on in any business they are interested in and there’s always a story to tell.
Essentially, your customers and prospects will know what’s new in your business on a monthly basis. How often have you gone somewhere else for a service or item because you didn’t know your existing supplier had it? Think of the dollars they lost because you went somewhere else.
It will help to keep your database of contact information up to date.
Keep these things in mind when putting out a newsletter:
- Keep your audience in mind and give them information that’s pertinent to them
- Make it educational
- Have a few good core articles, a message from you, tidbits, industry news, cartoons etc.
- Special offers should be included
- There should be a section that prompts them to refer a friend
- Include a coupon
- Keep it clean and simple and stick to your deadline (build in a cushion for unexpected delays)
- Get customer feedback. It’s important to be putting what they’re looking for in front of them.
Newsletters are one of the least expensive advertising and marketing tools. Some companies offer great inexpensive templates that you can follow or you can take a crack at it and create something unique yourself. Good luck and I hope to get a copy of your newsletter soon!
To learn more about how proven marketing tools and strategies can help you turn your prospects into profits, go to www.YourMarketingRobot.com
Or, to see the specific levels of our systems, go to www.ProspectsToProfits.net or give one or our reps a call at 1-800-858-8889.