Welcome to Automated Marketing Solutions Weekly Marketing Minute Tip. This week we’re going to talk about SEO or Search Engine Optimization. I’m sure you’ve heard about it but do you really know what it can do for your business and your lead generation?
SEO or Search Engine Optimization is the process of improving the quantity and/or quality of traffic going to a website or webpage from search engines through natural (organic) or unpaid search results. The higher a site appears in the search results list, the more visitors it should receive from the search engine. There are many different types of search. Some of these are:
- Local search
- Niche or industry specific search
- Video search
- Image search
The purpose of SEO is to drive targeted drive. This in turn should produce higher conversions. SEO is creative and subjective. With the right analysis and reporting tools your chance of making an educated decision versus an instinctive one are definitely greater but it is important to know how competitive the market is and what search engine marketing opportunities exist.
Creating unique and relevant content and knowing the marketplace and your competition are keys to success. SEO can be time consuming and can be an art. There are many companies who provide website development, content creation and SEO if you are not up to the task or do not have an in-house resource to perform this function.
To learn more about how SEO can help turn your Prospects into Profits, go to www.YourMarketingRobot.com
Or, to see more information about our complete membership system, go to www.ProspectsToProfits.net or give one or our reps a call at 1-800-858-8889.
To your marketing success,
Automated Marketing Solutions