Welcome to this week’s Marketing Minute Tip. This week we are going to start with one of the most successful strategies and marketing technology tools available today for building, retaining and strengthening your prospect and customer relationships. This is important because everyone feels better about working with people they know and trust. So what is this technology?
It’s Voice Broadcasting!
I know a lot of you are probably cringing in your seats right now. Probably the first vision that comes to your mind is the endless phone calls you get from telemarketers while you’re trying to eat your dinner. You’re probably thinking about all of the rules, regulations and fines you’ve heard about but don’t worry, we’ll cover that off in the next tip. Used properly and as a stay in touch, relationship building tool only, Voice Broadcasting may be one of the most important pieces in your marketing toolkit. It’s quick, it’s inexpensive and nothing can replace the excitement and sincerity that’s in your voice.
But just in case you’re not familiar with all of its capabilities, let me explain how it works. You have a database of phone numbers for people with whom you already have some sort of relationship. You would like to get a message out to all of them quickly without having to call them all individually and in this case you feel that email is a little impersonal for this particular message. You write up a short, but motivating message that you want to leave them. Something like: “Hi, this is Jim calling from the Oxford Inn & Restaurant. I wanted to give you a quick call today to let you know about the wine tasting event we’re holding next Wednesday evening at 7:00 pm. We’ll be sampling the newest wines from Australia and our favourite jazz artist Joe Black will be playing throughout the event. As one of our valued patrons I wanted to give you a call first so you can book your reservation early and not miss out on this great event. Our number again in case you don’t have it handy is 802-555-5555. I really hope to see you there and bye for now.”
You record this message using a regular phone then email your list of recipients to your voice broadcast provider (in this case we’ll use AMS as an example). AMS then sends this message to the list of numbers you provided during a specified time of day, when your prospect is least likely to be home and your message most likely to be picked up by voice mail.
Ta-da! Your clients just received a personalized message from you, without you having to call 20, 200, or 2,000 people! They weren’t harassed by a sales call, you didn’t waste time with someone who’s not interested and they can replay the message at their leisure to collect any pertinent information. And if a live human answers, the system simply hangs up! No one wants to bug them, and this system prevents that completely!
So there you have it. Short, but powerful personal messages that you can send to literally thousands of people at one time…without any work except the 30-40 seconds it takes to record your message!
Think how easy it just became to notify people about specials, seminars, special events, or just to wish them a Happy Thanksgiving or to let them know that you’re going to be away on vacation for the next two weeks and who they can contact in your absence. Wow, how many of you actually receive a holiday voice greeting from your doctor, dentist or accountant and how many people do you deal with that actually take the time to let you know they’re going to be away? These are all little things that help build and strengthen relationships. Voice broadcasting can help you do this where normally you would never have the time to get your message out to that many people yourself. There are literally limitless ways you can use this amazing system to explode your profits and strengthen your business relationships and our clients are doing just that every day!
How many marketing tools do you have that you can get your personal message out to that many people in just minutes???
To learn more about how Voice Broadcasting can turn your prospects into profits, go to www.AutomatedMarketingSolutions.com
Or, to see more information about our complete membership system, go to www.ProspectsToProfits.net or give one or our reps a call at 1-800-858-8889.
To your marketing success,
Automated Marketing Solutions