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How To Lead & Live A Disappointing Life (Told No, At Every Turn)

Duck, duck, oops. By now, the Ducky Dynasty controversy sparked by patriarch Phil’s raggedly voiced, Biblical based anti-gay answer to a GQ MAGAZINE interviewer’s question is old news. I wrote this when it was dominating media. A&E pretended they were shocked, despite a record on Phil’s beliefs dating back at least ten years. That same week, a PR person (of all things) 146-charactered a tweet taken as racist by many and stupid by many more when waiting to board a flight, and she was publicly, “loudly” fired before the flight landed. Anybody with any business, brand, career, money or reputation to protect who tweets at all is dumber than a pile of manure. But these days, people like ‘ol Phil have to be “on guard” at all times or know they put their empires at risk by voicing their opinions. My speaking colleague of many years, Zig Ziglar, once had exactly the same position on this item as Phil, but never, to my knowledge, pushed it as in-artfully. Nor would he have agreed to be interviewed by GQ. (Reminds of President Jimmy Carter’s asinine agreement to being interviewed in Playboy, where he made a remark that created a firestorm at the time.) Whatever you think about Phil’s statements, you should know that your opinions or beliefs are every bit as offensive to a whole lot of folks. A society where opinion is dangerous is a dangerous society indeed. Of course, Phil and his family are rich, they have militantly loyal and enthusiastic fans, and this may wind up making them richer, not poorer. He handled it perfectly.

Several people sent me Phil’s book, HAPPY, HAPPY, HAPPY, as a gift, and in it I found a story, that is absolutely typical and representative of two truths behind most Renegade Millionaires. One, what my friend Glenn W. Turner called “being intelligently ignorant” – too dumb to know something can’t be done, and doing it, often to the shock, dismay, and occasionally, rage of “smarter” folks. Second, living undeterred by being told “No”. So, here’s how Phil “cracked” Wal-Mart for his duck calls…

“So, one day I pulled my old truck in front of the first Walmart I saw, walked in, and said, ‘Hey, how many of these duck calls do you want here?’ The clerk laughed and told me, ‘We don’t buy duck calls. Son, you need to go to Bentonville.’ (Walmart corporate headquarters). I drove down the road and tried the next few Walmart stores.…finally, one of the store managers said, ‘You got an order form?’ ‘Nah, I just figured you could pay me out of petty cash.’ ‘Well, I’ve got a 3-part form I need to fill out,’ he said. ‘I’ll try six of them.’ When that store manager filled out his 3-part form with WALMART at the top and wrote down ‘six duck calls’, I walked out looking at my copy and thought – I’ve got me something here. When I got to the next Walmart, I showed the store manager the form and told him, ‘Walmart’s stocking duck calls. This last store ordered six.’ He said, ‘Give me what you’ve got.’

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Eventually, Phil had sold $25,000.00 worth into Walmart stores. Finally, the chief buyer at corporate called and wanted to know how this had happened, and Phil told him. The buyer said, “Let me get this right. You mean to tell me you’ve been driving around in your pick-up truck and convincing our sporting goods departments to buy your duck calls without even conferring with me, who’s supposed to be doing the buying for the whole Walmart chain?” To his credit, the buyer gave Phil a letter officially authorizing him to keep doing what he’d been doing and okaying store managers’ purchasing. About a year later, Phil finally went to Bentonville. Storewide sales averaged $500,000 a year for 20 years, and opened doors at Cabela’s, Bass Pro Shops, etc., and went a long way to making Phil and his family rich. How many Phil’s do you think accept the first no?

This mirrors the story of Kenneth Cole, and the way he launched his shoe company – which I’ve told often. Everything else swirling around Phil now is irrelevant. Just focus on this specific aspect of his thinking and behavior: that normal and customary ways of doing things are for other people. This is how big things get done and big money gets made. Most environments – Walmart included – have a bureaucratic rule book in place, bureaucrat keepers of the rules; a stultifying process that preserves their power and deliberately renders all others supplicants. Most everybody accepts this, most are confounded by it, some fight their way through it like the lone cat of the six stuffed into the same burlap sack tied shut and dumped into the water trough, who claws and bites and fights his way out. (This has long been a common form of population control of cats on farms.) A few people refuse to accept this. A few ignore it, out of intelligent ignorance, renegade nature, and an instinctive or conscious recognition that being in a tied-shut sack with competitors, submerged in water, and fighting to be the only one to survive is an undesirable game, even for the victor. A whole lot of what I’ve done, do and teach about marketing, selling, entrepreneurship is all about never getting into or being put into the sack with the other cats, submerged in water.

At every turn, the person of accomplishment and wealth was and continues to be told “No”, “You Can’t” and “That’s Not How It’s Done Around Here”. Metaphysical-leaning thought leaders teach that this is how “the Universe” tests the truth and depth of each individual’s desire: a long line ahead of them, in front of a thick, wood door with no bell, through which timid knocking is never heard, and to which a few react: why bother with the damn door at all? Test of character and will or simple fact of life, you can decide. But life is most profoundly and consistently disappointing for those who honor bureaucracy, who accept No.

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DAN S. KENNEDY is a serial, multi-millionaire entrepreneur; highly paid and sought after marketing and business strategist; advisor to countless first-generation, from-scratch multi-millionaire and 7-figure income entrepreneurs and professionals; and, in his personal practice, one of the very highest paid direct-response copywriters in America. As a speaker, he has delivered over 2,000 compensated presentations, appearing repeatedly on programs with the likes of Donald Trump, Gene Simmons (KISS), Debbi Fields (Mrs. Fields Cookies), and many other celebrity-entrepreneurs, for former U.S. Presidents and other world leaders, and other leading business speakers like Zig Ziglar, Brian Tracy and Tom Hopkins, often addressing audiences of 1,000 to 10,000 and up. His popular books have been favorably recognized by Forbes, Business Week, Inc. and Entrepreneur Magazine. His NO B.S. MARKETING LETTER, one of the business newsletters published for Members of Glazer-Kennedy Insider’s Circle, is the largest paid subscription newsletter in its genre in the world.

You Can Still Use Toll Free Hotlines on Craigslist Ads

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Welcome to this week’s marketing minute tip.

Well the rules have changed and for Realtors who do a lot of advertising on Craigslist, the rules going forward will be a little different than what we are used to.

To start with they have taken away the use of hotlinks in the ad. They have taken away the privilege of putting a domain name in the ad. And if you think you can get away with it don’t waste your time. They have monitoring software in place and if your ad doesn’t meet with the rules and regulations your ad will be gone, easy as that!

Craigslist has been a fairly good way to generate on line leads over the years so this situation has presented itself as a real roadblock for some. The AMS toll free recorded hotline is a great solution to this dilemma. Lots of people will not put a hotline number in an online ad feeling that if the prospect is going online for information, they certainly wouldn’t go offline to a toll free number for the information they are looking for. Well in this case, and with these new restrictions where the ad is no longer allowed to redirect to a landing page, the CTA would be to direct the prospect to call into the toll free recorded message hotline.

And if that isn’t simple enough, if the prospect is calling from their mobile device, the mobile enhanced hotline feature can send the prospect a text message while they are listening to your voice script, that directs them to a url in which you can provide more information to them online and gather more information from them.

In the case of real estate, your ad must be property specific. Your headline will have a huge bearing on how effective your ad will be. Remember it’s the headline’s job to sell the ad and then use the toll free hotline as your Call To Action.

By changing up your game plan slightly, using this sound and proven hotline technology you too can continue to advertise on Craigslist!

P.S – To Learn More CLICK HERE To book a no-obligation consultation call with us NOW!


8 Solid Reasons Toll Free Recorded Message Hotlines are a Great Lead Capture Tool

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Welcome to this week’s marketing minute tip.

Today I’m going to share nine ways Toll-Free Recorded Message Hotlines capture qualified leads for you. In case you thought you knew all there was to know about recorded message hotlines and what they can do for you, check out the following to be sure.

Are you using your own toll-free number? Statistics show that callers are three times more likely to call a toll-free number than a local number, and with your own number you are secure in knowing you won’t lose your prospect to someone else.

Can your system handle multiple callers at the same time? Multiple callers should be able to listen to your scripts at the same time, so you don’t have to worry about prospects ever getting a busy signal.

Do you have on-line statistical reporting? Can you access detailed and updated reports of the activity on your hotline through a web interface?

Do you have message notification? A system that can text or email you with call details as soon as someone listens to a script on your hotline or leaves you a message, so you can respond to your leads while they’re still hot.

Are you using a Find Me Transfer? Increase your flexibility with a hotline that can be set up so callers can be automatically transferred to you if they wish by simply pressing 0.

Do you use professionally recorded proven scripts? These are a good way to give your professional image a boost and make sure the right message is consistently delivered to your prospects every time.

Are you using transcription services? You can save yourself a lot of time and toll charges by having your messages professionally transcribed and emailed to you every week day morning.

Are you able to automatically send a short text message to your prospect while they listen to one of your scripts? Perhaps the price of the house they’re calling about or a url sending them to a page that gives them more information and gets them to fill an opt in form that gives you more specifics of what they are looking for.

These are just a few of the many features and benefits of our Toll Free Recorded Message Hotlines. Kind of makes you wonder why you aren’t using one.

If you would like to learn more about the Marketing Strategy we reviewed today or learn more about this or any of the other AMS products and services be sure to CLICK HERE and book a FREE consultation call now!


Your 30 Second Guide to Recorded Messages

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Welcome to this week’s marketing minute tip.

Ever wondered how the top performers in your field manage to work so little and earn so much? They do this by keeping the lid on a secret they hope you never discover.

Toll Free Recorded Messages

You’ve heard me talk about them before, these short, professional recordings prospects can call into day or night to request your Special Report or white paper and be automatically added to your mailing list. But do you know WHY they work so well?

1. Because a toll free number that has the recorded messages is less threatening and free. Even if you use a local area code, statistics show people are still more likely to call a toll free number. We don’t know why. We just know that’s what the tests confirm every time and, we’ve seen hundreds of them.

2. Your recorded message is providing a consistent message every time. No chance that a new or untrained employee can deliver a message that is not consistent with what you want to convey.

3. You can be notified via text message or e-mail every time someone listens to one of your recorded scripts or when you have new messages.

4. You can view caller activity online and even see:
-> a. How long callers listened to your message before hanging up (so you’ll know what section of your message/script might need tweaking),
-> b. What area codes the majority of your calls are coming from (so you’ll know what area your advertising is having the biggest impact),
-> c. Determine which ads are prompting prospects to call you and which aren’t (so you can quit wasting money on advertising that isn’t working).

…and so much more!

Kind of makes you wonder why you haven’t been using this lead capture tool doesn’t it?

P.S – To Learn More Click Here to book a no-obligation consultation call with us NOW!


What Does Reciprocity Have to Do With Marketing?

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Welcome to this week’s marketing minute tip.

To explain the subject line easily, Givers Gain Even in Sales. You see, contrary to popular belief, the solution to closing more sales is not to withhold information but to give itand freely. Here’s what I mean.

More specifically, deliver information in the form of a FREE Special Report or Booklet or white paper. You see, these are simple tools that give useful information to the reader while at the same time uncovering the benefits of your product or service.

If you’re always trying to sell, you are seen as a salesman. If you’re providing useful information that helps people solve their problems, you’re seen as a consultant or educator providing options to potential clients. The more information you give prospects the more trust and confidence you will gain. Once you show value, things such as higher pricing than your competitor or a feature you may not offer are going to be much less of a sticking point. The reason being you’ve shown value for service. Like the old adage says you have to Give to Get”. It’s the law of attraction principle.

With this approach you quickly become the trusted advisor. And because you provided so much more value than the competition, because you’re right there in front of them, you become the only logical choice. Let’s use dental implants as an example. If I was someone looking to have an implant (which is a scary thing to most), I would choose someone who could educate me on the product, process, their experience with this procedure, their staff, their office, the cost, payment plans, etc. This would be someone I would need to trust implicitly before putting my mouth in their hands.

So here is the burning question. How do you send them this information without getting their contact information first? You can’t. This is where your lead capture tools like toll free hotlines, web landing/squeeze pages etc. come into play. Stay tuned as we introduce some of these tools and how they work, in the next several tips.

P.S – To find out how AMS can help your business grow, request your no-charge, no-obligation Consultation call…Book Yours TODAY!


Capture Leads

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Welcome to this week’s marketing minute tip.

Now that we’ve uncovered the many ways to attract leads it’s important to have the tools in place to capture those leads effectively.

Capturing leads can be easy when you implement the proper tools and strategies. Below is an example of some important lead capture methods:

  • Toll Free Recorded Message Hotlines
  • Mobile Ready Web Sites
  • QR Codes
  • Landing Pages (sometimes referred to as Squeeze Pages)
  • Newsletter Subscription, etc.

Whatever you select as a lead capture method you should always provide an Online and Offline manner in which your prospects can request information. People like choice and you must never assume that everyone will go to the internet for information.

Stay tuned as over the next several weeks we uncover many of the strategies used with a number of the methods introduced today.

P.S – To find out how AMS can help your business grow, request your no-charge, no-obligation Consultation call…Book Yours TODAY!


Why RTB? Simple, Better Leads!

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Welcome to this week’s marketing minute tip.

Today I’m going to talk to you again about RTB aka Real Time Bidding in a little more detail. We will reveal how it works and how it can benefit your business!

RTB became a 3.6 Billion dollar industry in only its third full year in existence. RTB traffic comes from the internets biggest tech companies like Google, FB, Yahoo, MSN and a host of other companies you may have never heard of like Open X and Rubicon which are backed by the biggest VC companies in the world. Data for targeting comes from companies like Nielsen, MasterCard, Experian, Equifax and Bluekai etc.. So why is this so important? Because RTB gives you instant access to all these large company’s inventory – which is over 50 Billion impressions/advertising opportunities a day, and data which allows you to specifically target the right person, at the right time, in the right place at the right price. The end result is more profitable sales leads for you.

We have already talked about RETARGETING. Now let’s look at the rest of the targeting options that generate NEW or original targeted traffic.

Keyword Search Targeting: Target prospects starting 5 seconds after they searched YOUR keywords. Keyword Search Targeting technology identifies prospects based on the keywords they searched for. These keywords pinpoint them as relevant prospects for your business. This is SEO without the hassle of being ranked.

Geo Targeting: Precision Geo target ANYWHERE in the world. Target relevant prospects for your business from country, all the way down to the zip code level.

Domain Targeting: Domain Targeting is based on a list of sites you preload into our system, sites that you personally identify as currently receiving visits from relevant prospects for your business.

Contextual Targeting: Right Person…Right Message…Right Time. Identifies relevant prospects for your business based on the content they’re consuming.

Audience Targeting: Audience Targeting uses 3rd party data to target relevant prospects for your business as they surf the web…including Facebook. It has detailed information on over 750 Million people in 50,000 detailed audience segments. Data is based on Search, Social, Interest, Behavioral, Demographical, Intent, Lifestyle, Transactional and in-the-market. By combining the segments you can create the perfect profile of relevant prospects for your business.

With all of these targeting options, you will be able to target your best prospects. Your next challenge will be to convert them by educating your prospects about the value you bring to them.

Be sure to keep following our tips for some great steps on converting.

P.S – To find out how AMS can help your business grow, request your no-charge, no-obligation Consultation call…Book Yours TODAY!


Are You Meeting Your Targets?

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Welcome to this week’s marketing minute tip and the conclusion of our 52 Tip series.

Are you meeting your targets?

I ask you this question because if you aren’t you really need to read on. This week we are going to review with you what we talked about at the start of this Marketing Tip Series. A process; a combination of marketing tools and strategies that integrates all of the different items we have covered over the past weeks into a program that is guaranteed to make you money!

We call it the Prospects to Profits Marketing Program. It takes everything we have shared to date and helps you to knit everything together, connect the dots and fill in the blanks. A resource where small business owners have access to regular information, education, assistance, marketing technology tools and resources on almost anything your business needs to achieve marketing success and increased revenue.

So let’s review. Let’s start by going over the benefits of having a proven marketing system in place.

You will be generating good qualified leads on a consistent basis and you’ll be attracting prospects that really want to deal with you.

You will be converting more prospects to appointments and more appointments to clients by building stronger relationships of trust and confidence through education, surveys and consistent non-threatening contact.

Your existing base of clients will buy with more frequency and regularity because of stay-in-touch systems such as voice and email broadcast, solid proven, lead management system or CRM, and proven marketing strategies.

You will be getting more and spending less by having good tracking systems in place that measure what advertising mediums are working best for your demographic and by surveying your clients to ensure you know what they want and how they are feeling about your company.

Best part is that once you’re set up it is all AUTOMATED. You don’t touch it again until it needs tweaking which frees you up to work ON your business instead of IN it.

What more can a business owner ask for? You are given the opportunity to learn what has made thousands of other business owners outrageously successful. You will be given the tools to get it done and you will be continuously updated and educated on any new marketing tools, tips and strategies as they emerge.

If you would like to learn more about the Marketing Strategy we reviewed today or learn more about this please visit our products page.

P.SCLICK HERE if you would like to book a consultation call with us!


Want to Write Fool-Proof, Profit-Producing Ads?

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Welcome to this week’s Marketing Minute Tip. If you’re like most business owners out there today you’ve probably spent more than your fair share of tedious hours researching, writing, rewriting and stressing over creating profit-producing ads for your business.

All you really need to know is the 3-step fool-proof formula for writing ads. So what is it?

You may have even purchased information products or taken courses or just spent hour after hour studying other great ads and in the end you’re not sure you’re any better off than when you started. Although it’s not a great place to be, there is hope.

Identify the problem your ideal prospect is having,
Agitate that problem or their pain by using emotionally descriptive examples they can relate to,
and give the prospect the solution to their problem!

Here are a few of my favorite examples of how this works…

Example 1:

WARNING – Don’t Hire Any Financial Planner Until You Read This FREE Report!

Any Town, ST – Did you know that all financial planners are not the same? And, if you need to get some help planning your financial future, you need to be sure about who you’re dealing with before you make any moves! Most people really don’t know what questions to ask or what things they should be aware of. When it comes to your money, you had better know! Picking the right planner can be wonderful, but picking the wrong one can be a big mistake.

In today’s economy, you cannot afford to take any chances with the wrong advice or the wrong advisor. We have prepared a FREE REPORT called “The Nine Questions You Must Ask An Advisor Before You Hire Them!” To get a FREE copy of this report, call 1-800-666-1040, 24 hours, for a FREE RECORDED MESSAGE. Call NOW…and find out the questions most Advisors would prefer you never asked them about!

Example 2:

Warning! Don’t Even Think Of Using A Travel Agent Before Calling the FREE Traveler Awareness Hotline!

Las Vegas – If you’re going on a trip, and want to find out how to get the best deal on your travel expenses…make sure you don’t get ripped off! Did you know that many travel agents will steer you towards the trip that they make the most commission on, instead of what’s best for you? Well, if you’d like to make sure you get the best deal that’s right for you, we have a four and a half minute, toll-free recorded message that reveals the TRUTH about how to always get the best deal on travel! Call and listen NOW, before you use any travel agent! Call 866-333-6666 NOW, 24 hours for a FREE recorded message! Discover what most travel agents don’t want you to know!

Example 3:

Stop Wasting Money On Rent

Before you spend another cent on rent, know that there are several options to help you own a home of your own. Every month, when you write your rent check, you’re helping someone else build equity, prepare for the future, pay off a mortgage. You could be doing all of this for YOURSELF. But you’re not, because you probably think that renting is the only option in your situation – IT’S NOT! If you earn a modest income, then you can buy a home of your own. You don’t need tens of thousands of dollars to put down, you don’t have to have a perfect credit rating, you don’t even have to be 100% sure that you want to buy right now. A FREE Special Report explains how you can break out of the renter cycle and into home ownership. To hear a brief pre-recorded message about how to order your copy of this free report, call 1-800-111-5555 and enter ID# 4141 or go to www.RentFree.com. Every dollar you pay in rent, is a dollar you’re NOT investing in your future!

You’ll also notice that in every case, these ads not only provide an easy, clear-cut solution, but one that helps you identify who the prospects are and provides a means for marketing to them again and again and again. Strategic, systematic and consistent ads are the solution to lucrative marketing, not struggle, strain and study.

To learn more about how proven marketing tools and strategies can help you turn your prospects into profits, go to www.YourMarketingRobot.com

Or, to see more information about our complete membership system, go to www.ProspectsToProfits.net or give one or our reps a call at 1-800-858-8889.

To your marketing success,

Mike Kowalski
Automated Marketing Solutions