Welcome to this week’s marketing minute tip.
Today I’m going to talk to you about Targeting and attracting the perfect client.
I’m sure you’ve all heard of the term spray and pray. How often have you felt desperation to just do something to get the word out there about your product or service? You fire out a bunch of your material to anyone and everyone that seems to have a pulse. While it is admirable that you are doing SOMETHING you are throwing good money after bad. While you will no doubt get some leads from this practice, this will likely be the scenario; you spend a lot of time and money sending out a lot of stuff just too get in front of a small percentage of people that would truly want or could really use your product or service.
Doesn’t this sound like a better scenario? Target a specific audience so you can focus the message to that particular audience with the wants and needs of your product/service rather than a message addressing multiple segments at the same time. The benefit to you by doing this is that you will generate more interest with your advertising dollar because the message will be relevant to the audience.
This can all happen by using sound targeting methodologies. Knowing your demographic is key to ensuring you get the right prospect in front of you. Everything from gender, age group, marital status, children, special interests, geography, etc.; all of these things come into play while prospecting for the right client. First and foremost as a business owner it is your job to create the best possible leads that are needed to turn a profit.
AMS target marketing strategies can help you in advertising to everyone who fits the profile of your ideal client. Getting prospects is important but getting the RIGHT PROSPECT is critical! Using sound targeting methodologies can do just that.
P.S – To find out how AMS can help your business grow, request your no-charge, no-obligation Consultation call…Book Yours TODAY!