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23
JUL
2016

Capture Leads

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Comments : 286

Welcome to this week’s marketing minute tip.

Now that we’ve uncovered the many ways to attract leads it’s important to have the tools in place to capture those leads effectively.

Capturing leads can be easy when you implement the proper tools and strategies. Below is an example of some important lead capture methods:

  • Toll Free Recorded Message Hotlines
  • Mobile Ready Web Sites
  • QR Codes
  • Landing Pages (sometimes referred to as Squeeze Pages)
  • Newsletter Subscription, etc.

Whatever you select as a lead capture method you should always provide an Online and Offline manner in which your prospects can request information. People like choice and you must never assume that everyone will go to the internet for information.

Stay tuned as over the next several weeks we uncover many of the strategies used with a number of the methods introduced today.

P.S – To find out how AMS can help your business grow, request your no-charge, no-obligation Consultation call…Book Yours TODAY!

22
JUL
2016

Why RTB? Simple, Better Leads!

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Comments : 4

Welcome to this week’s marketing minute tip.

Today I’m going to talk to you again about RTB aka Real Time Bidding in a little more detail. We will reveal how it works and how it can benefit your business!

RTB became a 3.6 Billion dollar industry in only its third full year in existence. RTB traffic comes from the internets biggest tech companies like Google, FB, Yahoo, MSN and a host of other companies you may have never heard of like Open X and Rubicon which are backed by the biggest VC companies in the world. Data for targeting comes from companies like Nielsen, MasterCard, Experian, Equifax and Bluekai etc.. So why is this so important? Because RTB gives you instant access to all these large company’s inventory – which is over 50 Billion impressions/advertising opportunities a day, and data which allows you to specifically target the right person, at the right time, in the right place at the right price. The end result is more profitable sales leads for you.

We have already talked about RETARGETING. Now let’s look at the rest of the targeting options that generate NEW or original targeted traffic.

Keyword Search Targeting: Target prospects starting 5 seconds after they searched YOUR keywords. Keyword Search Targeting technology identifies prospects based on the keywords they searched for. These keywords pinpoint them as relevant prospects for your business. This is SEO without the hassle of being ranked.

Geo Targeting: Precision Geo target ANYWHERE in the world. Target relevant prospects for your business from country, all the way down to the zip code level.

Domain Targeting: Domain Targeting is based on a list of sites you preload into our system, sites that you personally identify as currently receiving visits from relevant prospects for your business.

Contextual Targeting: Right Person…Right Message…Right Time. Identifies relevant prospects for your business based on the content they’re consuming.

Audience Targeting: Audience Targeting uses 3rd party data to target relevant prospects for your business as they surf the web…including Facebook. It has detailed information on over 750 Million people in 50,000 detailed audience segments. Data is based on Search, Social, Interest, Behavioral, Demographical, Intent, Lifestyle, Transactional and in-the-market. By combining the segments you can create the perfect profile of relevant prospects for your business.

With all of these targeting options, you will be able to target your best prospects. Your next challenge will be to convert them by educating your prospects about the value you bring to them.

Be sure to keep following our tips for some great steps on converting.

P.S – To find out how AMS can help your business grow, request your no-charge, no-obligation Consultation call…Book Yours TODAY!

22
JUL
2016

Are You Meeting Your Targets?

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Comments : 2

Welcome to this week’s marketing minute tip and the conclusion of our 52 Tip series.

Are you meeting your targets?

I ask you this question because if you aren’t you really need to read on. This week we are going to review with you what we talked about at the start of this Marketing Tip Series. A process; a combination of marketing tools and strategies that integrates all of the different items we have covered over the past weeks into a program that is guaranteed to make you money!

We call it the Prospects to Profits Marketing Program. It takes everything we have shared to date and helps you to knit everything together, connect the dots and fill in the blanks. A resource where small business owners have access to regular information, education, assistance, marketing technology tools and resources on almost anything your business needs to achieve marketing success and increased revenue.

So let’s review. Let’s start by going over the benefits of having a proven marketing system in place.

You will be generating good qualified leads on a consistent basis and you’ll be attracting prospects that really want to deal with you.

You will be converting more prospects to appointments and more appointments to clients by building stronger relationships of trust and confidence through education, surveys and consistent non-threatening contact.

Your existing base of clients will buy with more frequency and regularity because of stay-in-touch systems such as voice and email broadcast, solid proven, lead management system or CRM, and proven marketing strategies.

You will be getting more and spending less by having good tracking systems in place that measure what advertising mediums are working best for your demographic and by surveying your clients to ensure you know what they want and how they are feeling about your company.

Best part is that once you’re set up it is all AUTOMATED. You don’t touch it again until it needs tweaking which frees you up to work ON your business instead of IN it.

What more can a business owner ask for? You are given the opportunity to learn what has made thousands of other business owners outrageously successful. You will be given the tools to get it done and you will be continuously updated and educated on any new marketing tools, tips and strategies as they emerge.

If you would like to learn more about the Marketing Strategy we reviewed today or learn more about this please visit our products page.

P.SCLICK HERE if you would like to book a consultation call with us!

22
JUL
2016

Want to Write Fool-Proof, Profit-Producing Ads?

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Comments : 262

Welcome to this week’s Marketing Minute Tip. If you’re like most business owners out there today you’ve probably spent more than your fair share of tedious hours researching, writing, rewriting and stressing over creating profit-producing ads for your business.

All you really need to know is the 3-step fool-proof formula for writing ads. So what is it?

You may have even purchased information products or taken courses or just spent hour after hour studying other great ads and in the end you’re not sure you’re any better off than when you started. Although it’s not a great place to be, there is hope.

Identify the problem your ideal prospect is having,
Agitate that problem or their pain by using emotionally descriptive examples they can relate to,
and give the prospect the solution to their problem!

Here are a few of my favorite examples of how this works…

Example 1:

WARNING – Don’t Hire Any Financial Planner Until You Read This FREE Report!

Any Town, ST – Did you know that all financial planners are not the same? And, if you need to get some help planning your financial future, you need to be sure about who you’re dealing with before you make any moves! Most people really don’t know what questions to ask or what things they should be aware of. When it comes to your money, you had better know! Picking the right planner can be wonderful, but picking the wrong one can be a big mistake.

In today’s economy, you cannot afford to take any chances with the wrong advice or the wrong advisor. We have prepared a FREE REPORT called “The Nine Questions You Must Ask An Advisor Before You Hire Them!” To get a FREE copy of this report, call 1-800-666-1040, 24 hours, for a FREE RECORDED MESSAGE. Call NOW…and find out the questions most Advisors would prefer you never asked them about!

Example 2:

Warning! Don’t Even Think Of Using A Travel Agent Before Calling the FREE Traveler Awareness Hotline!

Las Vegas – If you’re going on a trip, and want to find out how to get the best deal on your travel expenses…make sure you don’t get ripped off! Did you know that many travel agents will steer you towards the trip that they make the most commission on, instead of what’s best for you? Well, if you’d like to make sure you get the best deal that’s right for you, we have a four and a half minute, toll-free recorded message that reveals the TRUTH about how to always get the best deal on travel! Call and listen NOW, before you use any travel agent! Call 866-333-6666 NOW, 24 hours for a FREE recorded message! Discover what most travel agents don’t want you to know!

Example 3:

Stop Wasting Money On Rent

Before you spend another cent on rent, know that there are several options to help you own a home of your own. Every month, when you write your rent check, you’re helping someone else build equity, prepare for the future, pay off a mortgage. You could be doing all of this for YOURSELF. But you’re not, because you probably think that renting is the only option in your situation – IT’S NOT! If you earn a modest income, then you can buy a home of your own. You don’t need tens of thousands of dollars to put down, you don’t have to have a perfect credit rating, you don’t even have to be 100% sure that you want to buy right now. A FREE Special Report explains how you can break out of the renter cycle and into home ownership. To hear a brief pre-recorded message about how to order your copy of this free report, call 1-800-111-5555 and enter ID# 4141 or go to www.RentFree.com. Every dollar you pay in rent, is a dollar you’re NOT investing in your future!

You’ll also notice that in every case, these ads not only provide an easy, clear-cut solution, but one that helps you identify who the prospects are and provides a means for marketing to them again and again and again. Strategic, systematic and consistent ads are the solution to lucrative marketing, not struggle, strain and study.

To learn more about how proven marketing tools and strategies can help you turn your prospects into profits, go to www.YourMarketingRobot.com

Or, to see more information about our complete membership system, go to www.ProspectsToProfits.net or give one or our reps a call at 1-800-858-8889.

To your marketing success,

Mike Kowalski
President
Automated Marketing Solutions

22
JUL
2016

Whose Emotions Are You Arousing?

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Comments : 18

Welcome to this week’s Marketing Minute. So, who’s Emotions Are You Arousing? Would you like to see 4 Steps To More Effective Marketing? Good! Then read on.

No one cares how polished and pretty your marketing is. If it doesn’t arouse your prospects’ emotions, if it doesn’t get them emotionally invested, then it doesn’t work. And worse, it’s costing you big money.

So how do you fix it? With 4 simple steps!

Get Attention!
Tell an interesting story in a believable way.
Offer an incentive to take action…NOW.
Ask for action, and make it easy for people to take it.

Did you know 80 – 90% of the success of any ad is the direct result of how well the headline gets attention? It’s true.

And if you don’t believe me, just take a look a look around the next time you’re standing in line at the grocery store. What does every magazine have in common? (Hint: Headlines like these…)

  • Ten Ways To Keep Your Man Happy!
  • Drop Ten Pounds In Two Weeks — Without Dieting!
  • O.J.’s Shocking Revelation Sinks Defense!
  • How To Double Your Money In One Year!
  • The Amazing Truth About Breast Cancer: What Your Doctor Hasn’t Told You!

Now whether or not you read…like…or even approve of…the publications running these headlines, the fact is you’d have to be blind not to see them. And that’s the point.

Can you say the same about your advertising?

As for the remaining 3 steps to more effective marketing, just take a look at how cleverly they’re been incorporated into this postcard…

WARNING - Don’t Hire Any Financial Planner Until You Read This FREE Report!
Anytown, ST - Did you know that all financial planners are not the same? And, if you need to get some help planning your financial future, you need to be sure about who you’re dealing with before you make any moves! Most people really don’t know what questions to ask or what things they should be aware of. When it comes to your money, you had better know! Picking the right planner can be wonderful, but picking the wrong one can be a big mistake.
In today’s economy, you cannot afford to take any chances with the wrong advice or the wrong advisor. We have prepared a FREE REPORT called “The Nine Questions You Must Ask Agents Before You Hire Them!” To get a FREE copy of this report, call 1-800-666-1040, 24 hours, for a FREE RECORDED MESSAGE. Call NOW…and find out the questions most agents would prefer you never asked them about!

Did you catch them all? How it got your attention right away, told an interesting story in a believable way, offered an incentive to take immediate action, and then made it easy for people to take that requested action?

These are the 4 secret ingredients to any great advertisement and now they’re yours! So go forth and prosper!

Next week we will take a look at an advertising technique that could raise your response rate by 500%. Until then, if you would like to learn more about the Marketing Strategy we reviewed today go to www.ColdCallQuitter.com

To learn more about any of the other AMS’ products, services and Marketing Programs and how we can turn your prospects into profits, go to www.ProspectsToProfits.net or call us at 800-858-8889 right now!

22
JUL
2016

Are You Missing The Social Media Boat?

Welcome to Automated Marketing Solutions Weekly Marketing Minute Tip. Should you or shouldn’t you? Are you interested in using Social Media as part of your Marketing Strategy but don’t even know where to begin?

We all know that generating leads and building our list/database is the most important thing we can do for our business. There can be little doubt at this point that social media marketing has exploded on the marketing scene. Many companies and business owners are scrambling to get a company presence on Facebook, Twitter, LinkedIn and more. And therein lies the problem, scrambling. Social media should be a complimentary piece of your marketing strategy and like everything else you do in your business it should be integrated into your overall marketing plan. This is because this is one of the best low-cost promotional methods available today that can expose you to very large numbers of people and keep people current on what you’re up to.

Those who ignore the efficacy of social media usually fall into three categories; first, the ones who don’t know much or anything about social media, secondly, the ones who are interested but don’t know how to use it and third, those who don’t believe in the value that a social media strategy can bring to their business.

So here’s the rub. Although we hear about it everywhere we turn, social media is generally unproven. Few companies can probably step forward today and provide statistics on exactly what it contributes to the bottom line. But everyone you talk to will agree on one thing. You should be in the game. Social media cannot be ignored. And finally, to differentiate yourself from the vast majority of businesses out there pursuing this approach all you really need to do is to approach it with a strategy. Here are some tips on how you can go about making this a reality.

First and foremost, get in touch with a company that understands the power of social media and how to use it in your overall marketing plan. Make a decision on exactly how it fits into your business and how it can work with both your prospect and client base. Remember, every media may not be for every company.

Secondly, make sure you understand the concept of the word FREE! The various social media you implement are not free because there is a human cost to maintaining this part of the business. Time is money and someone in your business is going to have to maintain them daily and often many times a day. Why? Currency of message! Once individuals start to track you the last thing you want them to see is stale information and updates. So, if you can do it yourself, costs are limited to only your time and perhaps the expenses involved in hiring a freelance person to help you out. The hope is that the benefits will exceed the cost. But here is one reality that makes it worth the effort. No one can dismiss the fact that it would cost thousands of dollars to buy many new links. The advantage of social media is that it possesses the ability to give you that for free.

Let’s talk about links for a minute so you understand their importance and how you can justify the costs associated with and the importance of dedicating someone to the job of managing your social networking, either in-house or external to it. Remember, the objective is to attract a large number of hits to your site. As the natural hits from trusted domains grow, your site becomes recognized and trusted by search engines. Your person overseeing the social media must optimize your “link-bait” and website structure properly. When this is done you can easily start ranking for competitive keywords, which will in turn bring in search engine visitors. Over time, if you maintain diligence your search traffic will increase. In this manner you are obtaining quality links because people trust the other links they are going to. If you are a citation link then you too are probably worth checking out. Think of it as borrowed credibility.

To ensure that the money you are spending is worthwhile, your next priority should be to make sure you can in fact measure what is actually happening. Empirical evidence supporting and validating the impact of your efforts can be the single most effective tool at ensuring you are on track, tell you what is working and let you know when it’s time for a change.

Whether you are selling products or services or just publishing content for ad revenue, social media marketing is a potent method that can make your business profitable over time. You need to pay attention to it and do it right from the start. Not paying attention to or not participating in it at all could cost you even more in the long run.

To learn more about how Social Media strategies can help you to turn your Prospects into Profits, go to www.YourMarketingRobot.com

To learn more about our new membership program, and a 60 day free trial, go to
www.ProspectsToProfits.net

To your marketing success,

Mike Kowalski
President
Automated Marketing Solutions

22
JUL
2016

Here Are Three Steps To Profit Producing Headlines

Welcome to this week’s Marketing Minute Tip. If you haven’t written much copy because you don’t know how or because you just don’t like to, don’t worry. You see, it’s not nearly as difficult as it looks and I can walk you through the hardest part, writing headlines, in just 3 easy steps. I’ll even go so far as to confess more than 80% of the time you won’t even need an ORIGINAL headline.

And here are the 3 easy steps.

1. Bait the hook. Your copy has to attract your target market. It has to look like the tasty meal they’re prowling for. How do you bait the hook? This is really simple. You just answer the question, “What’s in it for them?” as loudly, clearly and quickly as possible. This works because the average American doesn’t have time to sift through a lot of clutter and clever messaging.

Take a moment and think about it. If the average North American consumer watches about 4 hours of TV a day, that’s about 100 commercials. They drive to and from work, probably with the radio on, so there’s another 25 to 50 commercials. Then there’s all the billboards they pass along the way, the newspaper with at least 200 ads, plus the direct mail solicitations they get every day and of course those wonderful Tele-marketers.

The competition for attention is fierce and that means you’ve got to do your part in creating something that jumps out at your target market, something that screams “Hey, are you this person?” Just think of the World War 2 sign with Uncle Sam pointing at the reader. You need to be THAT DIRECT!

Here are a few examples of Headlines that really work.

How to Win Friends and Influence People

They All Laughed When I Sat Down At The Piano, But When I Began To Play…

Who Else Wants A Vacation Home In Florida?

How I Improved My Golf Swing Overnight

Do You Make These Mistakes In English?

Is The Life Of Your Child Worth $1 To You?

To People Who Want To Buy Investment Real Estate – But Can’t Get Started

Announcing! Own Arizona Land For Only $20 Down and $20 A Month

7 Reasons Why You Should Subscribe To Money Magazine Today

Guaranteed To Go Through Ice, Mud, Or Snow…Or We Pay The Tow

Whiter Teeth In 10 Days

2. Tug on the line. Arouse your prospect’s interests and emotions with the right trigger words. Some good publications to study for this technique include Cosmopolitan, Enquirer, Reader’s Digest, People Magazine and even some newspapers.

When 80 to 90% of the success of any ad depends on your headline, it pays to pull out all the stops like these examples do:

Ten New Sex Techniques Guaranteed To Keep Your Man Happy

The Amazing Truth About Breast Cancer: What Your Doctor Hasn’t Told You

How To Double Your Money In One Year

Lose 10 Pounds in 2 Weeks Without Dieting

Announcing…The First Scientifically Engineered Pool Cue – Tested and Proven, More Accurate and More Powerful Than Any Pool Cue Ever Made

Here’s Why My Race Cars Beat All Others

How To Get Enthusiastic Applause….Even A Standing Ovation…. Every Time you Speak!

How To Publish A Book And Sell A Million Copies

A Lot Of Companies Say They Make The Best Fax Machine – Only One Can Be Right!

3. Use power words. Companies have spent billions of dollars over the years testing which words pull the best in headlines. Here are a few that rank in their top 100:

Free
Protect
This
Suddenly
Life
Only
Just Arrived
Here
Sale
Amazing
Discover
Compare
Sensational
Do You
You
Remarkable
Bargains
Facts You
Miracle
Yes
Hurry
At Last
Last Chance
Bargain
The Truth About
Advice To
How Much
Breakthrough
Do You
How Would/To
Revolutionary
Startling
Magic
Easy
Fast
Stop
Secret
Solve
6 Reasons
Must
Who Else
Why
6 Ways
Should Know
Ultimate
Revealed
Which
Proven

To learn more about how proven marketing tools and strategies can help you turn your prospects into profits, go to www.YourMarketingRobot.com

Or, to see the specific levels of our systems, go to www.ProspectsToProfits.net or give one or our reps a call at 1-800-858-8889.

21
JUL
2016

Simplify Your Marketing with RTB!

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Comments : 1

Welcome to this week’s marketing minute tip.

Today I’m going to give you some insight into a marketing methodology you may not have heard of; RTB or Real Time Bidding!

So what is RTB and why would you want to adopt this method of attracting leads? RTB is a media buying approach RTB refers to the automated auction buying of a single ad space on a website or a video (Banner Impression.) RTB is an auction where the highest bidder wins, but they only pay .01 cent above the second highest bid.

There are 7 different tracking methodologies with RTB and in our next tip we are going to talk about the first one RETARGETING.

If it sounds complicated don’t worry. We are going to simplify this for you in the next few tips and the benefit and end result for you is more profitable sales leads!

Be sure to keep following our tips for some more great information on RTB.

P.S – To find out how AMS can help your business grow, request your no-charge, no-obligation Consultation call…Book Yours TODAY!

21
JUL
2016

Ideas for Referrals

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Comments : Off

Welcome to this week’s marketing minute tip.

As we mentioned in our last tip, referrals are a great way of getting new business. In this tip we will provide you with some different ideas to try when you are ready to engage in a referral program.

First you must think of every single one of your customers as someone that could refer someone to you at some point in time so ensuring that your base of clients is happy is extremely important. Scrubbing your list of potential referrers will also tell you which of your customers need more attention. As mentioned in our last tip, your list of prospects may also be a good source of referral. If they haven’t become your customer yet because the timing isn’t right but see value and the benefits of your service/product they could easily be someone that refers new clients to you.

Here are a few ideas:

  • Workshops are a great way to get referrals. Inviting your clients bring friends and family along to your workshops/dinner workshops/webinars/seminars is a great way of getting new prospects
  • Direct referral program which can be introduced in your newsletter or regular email contact or in person. Rewarding with ie, a month of the free service they currently have with you. Or, offering a trial on a new service or product you have if they refer someone to you. This keeps your client engaged in using your services and gives them the opportunity to try out something new you may have just introduced.
  • Partnering with a non profit community organization so that a percentage of proceeds when someone buys from you go to that organization. That organization in turn will be happy to refer you.

These are just a few of the many different types of referral strategies. There are many referral strategies and programs available. Check out referral programs in your niche market that have been successful. Survey your customers on how they feel about referring and what types of rewards they would like to see. Do your homework before putting a referral program in place.

If you would like to learn more about the Marketing Strategy we reviewed today or learn more about this please visit our products page.

P.SCLICK HERE if you would like to book a consultation call with us!