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20
JUL
2016

How Many of Your Website Visitors Actually Turn into Clients?

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Welcome to this week’s marketing minute tip.

Today I’m going to talk to you about generating Grade A targeted leads with Retargeting.

How many customers do you think you would have if every single person that visited your website became a client? Probably way more than you could ever handle, but how profitable would it be for you if you could at least convert a higher percentage of those visitors into clients? And how awesome would it be to deal with only prospects that meet your criteria; qualified leads and no more tire kickers!

Wouldn’t it be great if you could send out a visual ‘internet ad’ automatically and consistently to every person that has visited your website? Heck they came to your website the first time for a reason and for some reason they didn’t stay or haven’t been back. So why don’t people come back? Maybe it wasn’t the right time, maybe they were just curious or perhaps it was just too much information to sort through? Whatever the reason, once they’re gone, how do you get them back there again? Let me ask you a question. What would you do to get a second chance at delivering your message and converting those hard earned leads that you likely paid a lot of money to get? Like most types of advertising you don’t convert them the first time they see something from you. Here’s the key to converting your website visitors into buyers and sellers; by having your message consistently in front of them!

AMS’ retargeting strategies can help you in advertising to everyone who has visited your site. It’s as simple as this. While they are surfing other sites across the web your banner ad that includes a clear call-to-action can appear, encouraging them to come back and request your free reports. Why would you do this? Like every other good marketing campaign it starts to build trust and familiarity and keeps you in front of them. We talk about it over and over again in our strategies. Staying in front of your prospects and customers is key. It encourages them to go back to your website for more!!! With a compelling banner ad, it gets them wondering what they missed when they were on your website the first time.

AMS can help you find your Grade A’ leads by delivering the right message, at the right time, to the RIGHT PROSPECT for just pennies on the dollar!!!

P.S – To find out how AMS can help your business grow, request your no-charge, no-obligation Consultation call…Book Yours TODAY!

20
JUL
2016

Lets Talk about Referrals

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Welcome to this week’s marketing minute tip.

Getting new customers can be difficult, expensive and time consuming so why not use all of your resources at hand? What a better way to get new customers than referrals. We all know that “word of mouth marketing works. Referrals may come from people you already have an established relationship with. These are people that have used your products or services and have seen positive results. Referrals may also come from people that haven’t bought from you yet (timing not right) but are getting your regular information and have an established level of trust with you or have heard about you from others.

Referrals can also come from friends, relatives, casual acquaintances and business associates. This is why it’s important that the people in your life know what you do. They should know what you do and what you have to offer. They might not have need of your services but they have other friends and relatives that could be your next customer. These are casual referrals but every business should consider taking it to the next step and engaging in a structured client referral program.

Aside from the obvious of growing your network, a well planned and structured referral program can further strengthen your relationships with your existing clients and set you on a quicker path to more ideal clients.

There are some things you will need to consider before putting a referral program in place:

  • How to track the referrals and ensure that the person that referred your service is being compensated as per your agreement with the
  • Will you run specials, promotions or events to encourage your existing clients to refer you or how will you be reaching out to each of your clients?
  • What are you going to offer as an incentive or reward for each referral.. For example, it could be discounts on your existing service or free service.
  • Will you entertain the idea of doing reciprocal referrals. So for example, if your clients are made up of different niche markets, will you agree to refer them in return
  • How will you handle referrals that aren’t a good fit for you or your business? Will you pass them on to others with a better fit and will you still compensate or reward the person that did the referral for that particular lead
  • Will you also include your PROSPECTS in your referral program. Often your prospects are not ready to buy but may know of others that could use your service right away.

Some of my most profitable, long standing clients over the years have come from referrals. Maybe your next client will come from one too!

If you would like to learn more about the Marketing Strategy we reviewed today or learn more about this please visit our products page.

P.SCLICK HERE if you would like to book a consultation call with us!

19
JUL
2016

Don’t Let Embarassment Stop You from Connecting Again!

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Welcome to this week’s marketing minute tip.

No doubt you ARE tired of chasing the hard money, the new customer, aren’t we all? But as I’ve said before, the now money is sitting right there in your existing client base. If you aren’t already tapping into the now money in your business, it probably means you aren’t in regular contact (i.e. 2-4 times per month) with your client base. In fact, depending on when they last purchased from you, many of them may barely remember who you are. If they don’t remember you they likely will not buy from you again and they sure as heck won’t refer you to their friends and relatives. I’m sure I don’t need to tell you that selling more or again to your existing base of clients and getting referrals is a crucial component in the growth of your business.

Many business owners find themselves in this position. It’s easy to get focused on getting new business and once you have converted the sale, on to the next one. Embarrassing as it may be, it’s very important to get back in front of the customers you may have unintentionally neglected or ignored. So how do you make that connection again and renew the relationship without looking like you’re begging for another sale?

You can start by sending an email or letter apologizing for not being in touch more frequently but you have been side-tracked slightly by the sudden growth in your business or changes in staff (whatever it may be), but at the same time letting them know that they are a valued client and you haven’t forgotten about them. You can offer to send them something that costs them nothing but keeps them up to date with what’s going on in your business and helps to keep you and your company name in front of them and top of mind. A newsletter is a great example of how to do this or invites to educational workshops or free reports.

It’s very important once you do reach out and reconnect with them to continue to do so, on a regular basis. Remember these are clients you’ve probably neglected for quite some time and they’re not going to pick up the phone or walk in your store just because you finally got around to contacting them again.

Touch them multiple times in rapid succession to let them know you’re serious about reconnecting and, trust me, they’ll start to listen. And whatever you do, DO NOT drop the ball again. They may forgive you once but your actions will mean more than your words.

And the great news is you can easily put all of this on autopilot by investing no more than a few hours of time. With the right automated marketing system in place to pull templates from, you can send, track, and process each communication or piece for an entire 12 months without having to think about it constantly!

If you would like to learn more about the Marketing Strategy we reviewed today or learn more about this please Click Here.

P.SCLICK HERE if you would like to book a consultation call with us!

19
JUL
2016

Attract the Perfect Client

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Welcome to this week’s marketing minute tip.

Today I’m going to talk to you about Targeting and attracting the perfect client.

I’m sure you’ve all heard of the term spray and pray. How often have you felt desperation to just do something to get the word out there about your product or service? You fire out a bunch of your material to anyone and everyone that seems to have a pulse. While it is admirable that you are doing SOMETHING you are throwing good money after bad. While you will no doubt get some leads from this practice, this will likely be the scenario; you spend a lot of time and money sending out a lot of stuff just too get in front of a small percentage of people that would truly want or could really use your product or service.

Doesn’t this sound like a better scenario? Target a specific audience so you can focus the message to that particular audience with the wants and needs of your product/service rather than a message addressing multiple segments at the same time. The benefit to you by doing this is that you will generate more interest with your advertising dollar because the message will be relevant to the audience.

This can all happen by using sound targeting methodologies. Knowing your demographic is key to ensuring you get the right prospect in front of you. Everything from gender, age group, marital status, children, special interests, geography, etc.; all of these things come into play while prospecting for the right client. First and foremost as a business owner it is your job to create the best possible leads that are needed to turn a profit.

AMS target marketing strategies can help you in advertising to everyone who fits the profile of your ideal client. Getting prospects is important but getting the RIGHT PROSPECT is critical! Using sound targeting methodologies can do just that.

P.S – To find out how AMS can help your business grow, request your no-charge, no-obligation Consultation call…Book Yours TODAY!

19
JUL
2016

Did You Know That 9 Out of 10 Businesses Are Selling The Wrong Product?

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Welcome to this week’s Marketing Minute Tip. Now, as staggering a statistic as the subject line is suggesting, it is true. But the reality of the question is more complicated than the solution!

You see, there are two types of advertising “Image” advertising and “Emotional Direct Response” advertising. The first touts your products, services, title, and other aspects of your business that are important to you but NOT to your prospects and clients.

The second, and more valuable of the two, focuses on your prospects’ REASONS WHY they buy from you.

For example, your typical image style ad for a chiropractor talks about how great the doctor is, their credentials, philosophy, mission statement and so on.

Emotional direct response advertising talks about your prospects’ wants and needs and the solution you can provide to them.

For example, if I pre-arrange my funeral, am I buying a plot to be buried in, or am I buying “Peace-of-Mind” for myself and my family? If I purchase an air conditioner am I buying a piece of cooling equipment or am I investing in a comfortable environment so I can sleep at night? If I buy a house, am I buying shelter for my family or a home for us to make memories in?

Technically the answer is both. However, it is the latter response that is the correct one. And it is this one that your customer will connect with when they make a buying decision. Once you see the connection from this perspective you will better understand your customers’ Buying Motives. And understanding the buying motive will ensure that you are marketing your products and services in the most productive way possible.

If it turns out you’ve been pitching the object or service all this time instead of the need or want that product or service solves don’t be too frustrated. It’s never too late to get on the right track. And this is one reason why I share these Weekly Marketing Tips. AMS tries to introduce exactly how you can use all aspects of Marketing Tips ad Technology to close more sales than you probably ever dreamed possible.

If you would like to learn more about the Marketing Strategy we reviewed today go to www.YourMarketingRobot.com

Or, to see more information about our complete membership system, go to www.ProspectsToProfits.net or give one or our reps a call at 1-800-858-8889.

To your marketing success,

Mike Kowalski
President
Automated Marketing Solutions

18
JUL
2016

Some Ways to Make Voice Broadcasting Pay Big!

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Welcome to this week’s marketing minute tip.

We have spent a great deal of time reviewing Voice Broadcasting and believe it or not, there is still more to share with you.

The applications for Voice Broadcasting are limited only by your imagination. I’ve seen our clients do some amazingly clever things and watched the savings and profits just grow. In fact, that’s exactly what we’re going to be discussing today, a handful of ingenious ways to put voice broadcasting to work for you.

If you’re thinking of adding a new product or service, why not get some feedback from your customers? Make them part of the process. Let them know through a voice broadcast that you value their opinion by putting up a one-page website that shares the benefits of the product. Then give them a toll free number to voice their opinion or create a survey. This is a great way to do market research that not only saves you time and money but also creates excitement and anticipation around your new product release.

Another good way to use Voice Broadcasting is for collecting e-mail addresses from your clients. Think about this situation. You come home after work, and check your phone messages. One of them happens to be from your dentist saying “Hi it’s Dr. Richard from Your Smile Dentistry. I’m sorry I missed you. I just wanted to let you know that as a thank you to all of my loyal patients, I’m having a customer appreciation draw this Friday and I’ll be giving away a romantic weekend get-away for 2 at the Irwin Loge. I wanted to make sure you got your opportunity at winning this great getaway. To enter, simply send us an email to Richard@YourSmileDentistry.com or call our romantic weekend getaway line @ 1-800-romance and leave your name, phone number and email address. Thanks again and good luck in the draw. Bye.” – If you’ve got 500 clients and the weekend getaway costs $500 you’ve just invested a little over $1.00 per client including the voice broadcasting cost and you look like a hero.

You can do exactly the same type of thing if you’ve just revised your website or just gotten one for the first time. Send a Voice Broadcast to your clients to let them know you’re really excited about your new website and to celebrate they can go to it for a special customer appreciation prize. All they have to do is enter their e-mail address in the appropriate spot.

If you have a business that closes down for the summer or has different hours of operation during that period, you should send a voice broadcast to let your clients know. They’ll appreciate you doing this. As a side note, it also puts your name top of mind again. It also wouldn’t hurt to tag on at the end that by the way we are having a pre summer shut-down clear out sale.

Collection departments also use this technology. Even utility and credit card companies use it effectively. If you have a business that has monthly accounts that are overdue, send them a voice broadcast. Why waste your or your employee’s time phoning just to get an answering machine? In a lot of cases, they just forgot and it’s not uncommon to clear up 20 to 50% of your outstanding balances with one call.

If you would like to learn more about the Marketing Strategy we reviewed today or learn more about this please Click Here.

P.SCLICK HERE if you would like to book a consultation call with us!

18
JUL
2016

What Does Your Website Look Like From a Smartphone?

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Welcome to this week’s marketing minute tip.

If you’ve accessed someone’s website from your smartphone and you were so frustrated you felt like throwing it on the sidewalk, then likely their website wasn’t mobile ready. Yes, it is frustrating to say the least. When you or your customers are ready to buy it must be EASY. Mobile search is #1 in driving most traffic. A website that is ready for the mobile world should have the following:

  • Mobile User Friendly – Mobile users on the go need different information. They should be able to find it quickly, and easily.
  • Fast to Load – A website designed for mobile will load in about 4 seconds, while a desktop site can take up to 40 seconds or more to load on a mobile device.
  • A Great Brand Experience – You control the brand experience. You are not at the mercy of the various mobile browsers to decide how your site will look.
  • Build it Once – You can build one mobile version of your site that is optimized for all of the 5,000 devices that can access the mobile web. You don’t have to choose between the iPhone, BlackBerry or Android. Make it work for everyone.

Because it is a highly personal communications tool, the mobile web is the most effective way to present relevant information to users on the go. Like any website, mobile websites can display text content, data, images and video. They can also access mobile specific features such as click-to-call (to dial a phone number) or location-based mapping.

P.S – To find out how AMS can help your business grow, request your no-charge, no-obligation Consultation call…Book Yours TODAY!

17
JUL
2016

5 Simple Steps to Sending a Voice Broadcast

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Welcome to this week’s marketing minute tip.

I guess your next question is how difficult is it to send a voice broadcast message to my clients? The answer is, it’s ridiculously EASY! Here it is in five short steps.

Step 1
Establish your database of names and phone numbers for people with whom you already have some sort of relationship.

Step 2
Create a short, but motivating message that you want to leave them. Here’s an example for you:

Hi, this is Michael Jasper from Re/Max Alliance. Because you have been such a great and loyal client over the years I wanted you to be one of the first people to start receiving my Market Watch Newsletter. I have just mailed the first batch out so check your mailbox over the next days and look forward to some great homeowner tips as well as up to date information on what’s happening in the real estate market. I hope you enjoy your copy. Bye for now.

Step 3
You record this message over your phone. Then email your list of recipients to Automated Marketing Solutions or AMS.

Step 4
AMS then sends this message to the list of numbers you provided, during a specified time of day, when your client is least likely to be home and your message is most likely to be picked up by voice mail.

That’s it! Your clients just received a personalized message from you, without you having to call 20, 200, or 2,000 people! They weren’t harassed by a sales call, you didn’t waste time with someone who’s not interested and they can replay the message at their leisure to collect the pertinent information when it suits them.

And if a live person answers, the system simply hangs up! No one wants to bother them, and this system prevents that completely!

Step 5
Once the broadcast is done, you can view tracking reports from your online interface to check the results of the delivery of your broadcast.

It doesn’t get any easier! If you would like to learn more about the Marketing Strategy we reviewed today or learn more about this or any of the other AMS products and services be sure to click Learn More about AMS!

P.SCLICK HERE if you would like to book a consultation call with us!

17
JUL
2016

Mobile Apps, When and Why?

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Welcome to this week’s Marketing Minute Tip.

Today we are going to talk about Mobile Apps. As most of you know a mobile app is a program designed to run on mobile devices such as smart phones and tablets. Some apps are free and some must be bought. App popularity has continued to rise over the past several years and today you can do everything from watching clips of your favourite show to doing your banking.

Here are just a few tips on where an app might make sense for your business:

  • If your target users are going to be using your app in a personalized fashion on a regular basis then an app provides a great way to do that
  • If you need something that allows you to manipulate data with complex calculations, charts or reports an app will help you do that very effectively. A good example of this would be banking.
  • An app might make sense when providing offline access to content or performing functions without a network or wireless connection.

Below are a couple of benefits of having an app for your business.

Customer loyalty is so important and if you can convince a consumer to select your app over others; download it, and keep it on their phone, there is a good chance that you will be their provider of choice for future purchases. Once they have it on their phone it can be a very convenient way to order or access product information when they don’t have access to a computer.

Smart phone apps allow you to send instant “Push” messages right to users of your app. A push message is like a text message and generally pops up right on their screen.This is a great way to notify them of promotions, sales, reminders, etc.

When developing an app you want to be sure that you are getting an optimal return on your investment. Avoid the exercise of building an app to do something basic that can be achieved with a mobile website.

P.S – To find out how AMS can help your business grow, request your no-charge, no-obligation Consultation call…Book Yours TODAY!