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19
JUL
2016

Did You Know That 9 Out of 10 Businesses Are Selling The Wrong Product?

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Welcome to this week’s Marketing Minute Tip. Now, as staggering a statistic as the subject line is suggesting, it is true. But the reality of the question is more complicated than the solution!

You see, there are two types of advertising “Image” advertising and “Emotional Direct Response” advertising. The first touts your products, services, title, and other aspects of your business that are important to you but NOT to your prospects and clients.

The second, and more valuable of the two, focuses on your prospects’ REASONS WHY they buy from you.

For example, your typical image style ad for a chiropractor talks about how great the doctor is, their credentials, philosophy, mission statement and so on.

Emotional direct response advertising talks about your prospects’ wants and needs and the solution you can provide to them.

For example, if I pre-arrange my funeral, am I buying a plot to be buried in, or am I buying “Peace-of-Mind” for myself and my family? If I purchase an air conditioner am I buying a piece of cooling equipment or am I investing in a comfortable environment so I can sleep at night? If I buy a house, am I buying shelter for my family or a home for us to make memories in?

Technically the answer is both. However, it is the latter response that is the correct one. And it is this one that your customer will connect with when they make a buying decision. Once you see the connection from this perspective you will better understand your customers’ Buying Motives. And understanding the buying motive will ensure that you are marketing your products and services in the most productive way possible.

If it turns out you’ve been pitching the object or service all this time instead of the need or want that product or service solves don’t be too frustrated. It’s never too late to get on the right track. And this is one reason why I share these Weekly Marketing Tips. AMS tries to introduce exactly how you can use all aspects of Marketing Tips ad Technology to close more sales than you probably ever dreamed possible.

If you would like to learn more about the Marketing Strategy we reviewed today go to www.YourMarketingRobot.com

Or, to see more information about our complete membership system, go to www.ProspectsToProfits.net or give one or our reps a call at 1-800-858-8889.

To your marketing success,

Mike Kowalski
President
Automated Marketing Solutions

18
JUL
2016

Some Ways to Make Voice Broadcasting Pay Big!

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Welcome to this week’s marketing minute tip.

We have spent a great deal of time reviewing Voice Broadcasting and believe it or not, there is still more to share with you.

The applications for Voice Broadcasting are limited only by your imagination. I’ve seen our clients do some amazingly clever things and watched the savings and profits just grow. In fact, that’s exactly what we’re going to be discussing today, a handful of ingenious ways to put voice broadcasting to work for you.

If you’re thinking of adding a new product or service, why not get some feedback from your customers? Make them part of the process. Let them know through a voice broadcast that you value their opinion by putting up a one-page website that shares the benefits of the product. Then give them a toll free number to voice their opinion or create a survey. This is a great way to do market research that not only saves you time and money but also creates excitement and anticipation around your new product release.

Another good way to use Voice Broadcasting is for collecting e-mail addresses from your clients. Think about this situation. You come home after work, and check your phone messages. One of them happens to be from your dentist saying “Hi it’s Dr. Richard from Your Smile Dentistry. I’m sorry I missed you. I just wanted to let you know that as a thank you to all of my loyal patients, I’m having a customer appreciation draw this Friday and I’ll be giving away a romantic weekend get-away for 2 at the Irwin Loge. I wanted to make sure you got your opportunity at winning this great getaway. To enter, simply send us an email to Richard@YourSmileDentistry.com or call our romantic weekend getaway line @ 1-800-romance and leave your name, phone number and email address. Thanks again and good luck in the draw. Bye.” – If you’ve got 500 clients and the weekend getaway costs $500 you’ve just invested a little over $1.00 per client including the voice broadcasting cost and you look like a hero.

You can do exactly the same type of thing if you’ve just revised your website or just gotten one for the first time. Send a Voice Broadcast to your clients to let them know you’re really excited about your new website and to celebrate they can go to it for a special customer appreciation prize. All they have to do is enter their e-mail address in the appropriate spot.

If you have a business that closes down for the summer or has different hours of operation during that period, you should send a voice broadcast to let your clients know. They’ll appreciate you doing this. As a side note, it also puts your name top of mind again. It also wouldn’t hurt to tag on at the end that by the way we are having a pre summer shut-down clear out sale.

Collection departments also use this technology. Even utility and credit card companies use it effectively. If you have a business that has monthly accounts that are overdue, send them a voice broadcast. Why waste your or your employee’s time phoning just to get an answering machine? In a lot of cases, they just forgot and it’s not uncommon to clear up 20 to 50% of your outstanding balances with one call.

If you would like to learn more about the Marketing Strategy we reviewed today or learn more about this please Click Here.

P.SCLICK HERE if you would like to book a consultation call with us!

18
JUL
2016

What Does Your Website Look Like From a Smartphone?

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Welcome to this week’s marketing minute tip.

If you’ve accessed someone’s website from your smartphone and you were so frustrated you felt like throwing it on the sidewalk, then likely their website wasn’t mobile ready. Yes, it is frustrating to say the least. When you or your customers are ready to buy it must be EASY. Mobile search is #1 in driving most traffic. A website that is ready for the mobile world should have the following:

  • Mobile User Friendly – Mobile users on the go need different information. They should be able to find it quickly, and easily.
  • Fast to Load – A website designed for mobile will load in about 4 seconds, while a desktop site can take up to 40 seconds or more to load on a mobile device.
  • A Great Brand Experience – You control the brand experience. You are not at the mercy of the various mobile browsers to decide how your site will look.
  • Build it Once – You can build one mobile version of your site that is optimized for all of the 5,000 devices that can access the mobile web. You don’t have to choose between the iPhone, BlackBerry or Android. Make it work for everyone.

Because it is a highly personal communications tool, the mobile web is the most effective way to present relevant information to users on the go. Like any website, mobile websites can display text content, data, images and video. They can also access mobile specific features such as click-to-call (to dial a phone number) or location-based mapping.

P.S – To find out how AMS can help your business grow, request your no-charge, no-obligation Consultation call…Book Yours TODAY!

17
JUL
2016

5 Simple Steps to Sending a Voice Broadcast

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Welcome to this week’s marketing minute tip.

I guess your next question is how difficult is it to send a voice broadcast message to my clients? The answer is, it’s ridiculously EASY! Here it is in five short steps.

Step 1
Establish your database of names and phone numbers for people with whom you already have some sort of relationship.

Step 2
Create a short, but motivating message that you want to leave them. Here’s an example for you:

Hi, this is Michael Jasper from Re/Max Alliance. Because you have been such a great and loyal client over the years I wanted you to be one of the first people to start receiving my Market Watch Newsletter. I have just mailed the first batch out so check your mailbox over the next days and look forward to some great homeowner tips as well as up to date information on what’s happening in the real estate market. I hope you enjoy your copy. Bye for now.

Step 3
You record this message over your phone. Then email your list of recipients to Automated Marketing Solutions or AMS.

Step 4
AMS then sends this message to the list of numbers you provided, during a specified time of day, when your client is least likely to be home and your message is most likely to be picked up by voice mail.

That’s it! Your clients just received a personalized message from you, without you having to call 20, 200, or 2,000 people! They weren’t harassed by a sales call, you didn’t waste time with someone who’s not interested and they can replay the message at their leisure to collect the pertinent information when it suits them.

And if a live person answers, the system simply hangs up! No one wants to bother them, and this system prevents that completely!

Step 5
Once the broadcast is done, you can view tracking reports from your online interface to check the results of the delivery of your broadcast.

It doesn’t get any easier! If you would like to learn more about the Marketing Strategy we reviewed today or learn more about this or any of the other AMS products and services be sure to click Learn More about AMS!

P.SCLICK HERE if you would like to book a consultation call with us!

17
JUL
2016

Mobile Apps, When and Why?

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Welcome to this week’s Marketing Minute Tip.

Today we are going to talk about Mobile Apps. As most of you know a mobile app is a program designed to run on mobile devices such as smart phones and tablets. Some apps are free and some must be bought. App popularity has continued to rise over the past several years and today you can do everything from watching clips of your favourite show to doing your banking.

Here are just a few tips on where an app might make sense for your business:

  • If your target users are going to be using your app in a personalized fashion on a regular basis then an app provides a great way to do that
  • If you need something that allows you to manipulate data with complex calculations, charts or reports an app will help you do that very effectively. A good example of this would be banking.
  • An app might make sense when providing offline access to content or performing functions without a network or wireless connection.

Below are a couple of benefits of having an app for your business.

Customer loyalty is so important and if you can convince a consumer to select your app over others; download it, and keep it on their phone, there is a good chance that you will be their provider of choice for future purchases. Once they have it on their phone it can be a very convenient way to order or access product information when they don’t have access to a computer.

Smart phone apps allow you to send instant “Push” messages right to users of your app. A push message is like a text message and generally pops up right on their screen.This is a great way to notify them of promotions, sales, reminders, etc.

When developing an app you want to be sure that you are getting an optimal return on your investment. Avoid the exercise of building an app to do something basic that can be achieved with a mobile website.

P.S – To find out how AMS can help your business grow, request your no-charge, no-obligation Consultation call…Book Yours TODAY!

16
JUL
2016

Know When Enough is Enough with Voice Broadcast

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Welcome to this week’s marketing minute tip.

As powerful as Voice Broadcasting CAN be, unfortunately it is often abused and overused.

You’ve probably even been on the receiving end of this experience yourself, where you’re sitting down at the dinner table, the phone rings, you pick it up, and it’s a Voice Broadcast message from someone you’ve never heard of before or the message tells you to press 1 to connect to a live operator that’s going to pitch you. Likely at this point you’re ready to throw the phone across the room or just stop answering altogether.

Unfortunately this scenario has happened all too often and his given this method of reaching out a bad rap. One mistake you never want to make is using Voice Broadcasting in this manner! Once you’ve abused this technology with your prospects or clients, it is difficult to regain their trust.

This brings up another important point. You can’t always be selling when you send messages or contact your clients. It’s no different than the neighbor who only comes over or calls when she wants something. On the other hand, your mood sure changes when you open the door to see her standing there with freshly baked goods she wants to share with you.

Voice broadcasting is a client relationship building tool not a direct sales tool but you can add to your bottom line just by using this technology properly. In one of the next tips we will discuss several different ways you can make this technology work in a very favorable way for your business.

If you would like to learn more about the Marketing Strategy we reviewed today or learn more about this or any of the other AMS products and services be sure to check out our products page!

P.SCLICK HERE if you would like to book a consultation call with us!

16
JUL
2016

What’s All the Hype about Mobile?

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Welcome to this week’s marketing minute tip.

I guess it’s no surprise to you that things have gone mobile. You just have to look on a busy street to see that half of the people walking aren’t watching where they’re going. Why? They’re either talking on their phones or texting/emailing their friends and co-workers. So what does that have to do with your business?

  • Now more than ever consumers regularly use their mobile phones to seek out information and perform daily business
  • 95% of smartphone users have looked for local information
  • Mobile has 10 times the redemption rate than printed coupons
  • 93% of smartphone owners use their devices while at home

Did you know that 82% of local business websites are not optimized for mobile phones and that in 2014 more smartphones will connect to the internet than computers? That is WHY you need to get your website mobile ready AND make Mobile Marketing part of your everyday marketing program.

To find out more on this topic and others on attracting traffic please click on the link below.

P.S – To find out how AMS can help your business grow, request your no-charge, no-obligation Consultation call…Book Yours TODAY!

15
JUL
2016

Are You The Dreaded Call That Comes During Dinner?

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Welcome to this week’s marketing minute tip.

IF you follow the rules and do it right you don’t have to be that dreaded call! Welcome to this week’s Marketing Minute Tip. Today we are going to start with one of the most successful marketing technology tools and strategies available for building, retaining and strengthening your prospect and customer relationships. This is important because as we’ve mentioned everyone feels better about working with people they know and trust. So what is this technology?

It’s Voice Broadcasting!

I know you are probably cringing in your seat right now. Probably the first vision that comes to your mind is the endless phone calls you get from telemarketers while you’re trying to eat your dinner. You’re probably thinking about all of the rules, regulations and fines you’ve heard about, but don’t worry, we’ll cover that off in the next tip. When used properly and as a stay in touch, relationship building tool only, Voice Broadcasting may be one of the most important pieces in your puzzle. It’s quick, it’s inexpensive and NOTHING can replace the excitement and sincerity that’s in your voice.

Just in case you’re not familiar with all of the capabilities this technology has to offer, let me explain how it works. You have a database of phone numbers for people with whom you already have some sort of relationship. You would like to get a message out to all of them quickly without having to call them all individually, and in this case you feel that sending an email is a little impersonal for this particular message. You write up a short, but motivating message that you want to leave them, something like: Hi, this is Jim Smith calling from Smith Jones Financial. I wanted to give you a quick call today to give you a heads up to watch your mailbox for an invitation to our upcoming retiree tax strategies dinner workshop. As one of our valued clients, I wanted to give you a call first so you can book your spot early and not miss out on this great educational event. And by the way, if you know of anyone else that can benefit from this workshop, please feel free to bring them along. Just let us know how many are coming with you. Our registration number is 1-888-555-5555. I really hope to see you there and bye for now.

You can record this message using your phone then email your list of recipients to your voice broadcast provider (in this case we’ll use AMS as an example). AMS then sends this message to the list of numbers you provided during a specified time of day, when your prospect is least likely to be home and your message is most likely to be picked up by voice mail.

Then it’s done. Your clients just received a personalized message from you, without you having to call them all individually! They weren’t harassed by a sales call, you didn’t waste time with someone who’s not interested and they can replay the message at their leisure to collect any pertinent information. And if a live person answers, the system can be programmed to either play the message or simply hang up.

So there you have it. Short, but powerful personal messages that you can send to literally hundreds of people at one time without any work except the 30-40 seconds it takes to record your message and forward on your list!

Think of how easy it just became to notify people about workshops, seminars, special events, or just to wish them a Happy Thanksgiving or to let them know that you’re going to be away on vacation for the next two weeks and who they can contact in your absence. How often do you actually receive a holiday voice greeting from your doctor, dentist or financial advisor and how many people do you deal with that actually take the time to let you know they’re going to be away? These are all little things that help build and strengthen relationships. Voice broadcasting can help you do this where normally you would never have the time to get your message out to that many people yourself. There are limitless ways you can use this system to strengthen your business relationships and our clients are doing just that every day!

If you would like to learn more about the Marketing Strategy we reviewed today or learn more about this or any of the other AMS products and services be sure to CLICK HERE

P.SCLICK HERE if you would like to book a consultation call with us!

15
JUL
2016

Is Social Media Included in Your Marketing Plan?

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Welcome to this week’s Marketing Minute Tip.

Should you or shouldn’t you? Are you interested in using Social Media as part of your Marketing Strategy but don’t even know where to begin?

We all know that generating leads and building our list/database is the most important thing we can do for our business. There can be little doubt at this point that social media marketing has exploded. Most people can’t live without checking Facebook at least ten times a day and LinkedIn is a great way to stay connected with business contacts.

Many companies and business owners are scrambling to get a company presence on Facebook, Twitter, LinkedIn and more. And therein lies the problem, scrambling. Social media should be a complimentary piece of your marketing strategy and like everything else you do in your business it should be integrated into your overall marketing plan. This is because this is one of the best low-cost promotional methods available today that can expose you to very large numbers of people and keep people current on what you’re up to.

Those who ignore the efficacy of social media usually fall into three categories; first, the ones who don’t know much or anything about social media, secondly, the ones who are interested but don’t know how to use it and third, those who don’t believe in the value that a social media strategy can bring to their business.

Everyone you talk to will agree on one thing. You should be in the game. Social media cannot be ignored. And finally, to differentiate yourself from the vast majority of businesses out there pursuing this approach all you really need to do is to approach it with a strategy. Here are some tips on how you can go about making this a reality.

First and foremost, get in touch with a company that understands the power of social media and how to use it in your overall marketing plan. Make a decision on exactly how it fits into your business and how it can work with both your prospect and client base. Remember, every media may not be for every company.

Secondly, remember there is a human cost to maintaining this part of the business. Time is money and someone in your company is going to have to help create your social media plan and follow it through. Social media accounts need to be maintained on a daily basis. Why? Currency of message! Once individuals start to track you the last thing you want them to see is stale information and updates. So, if you can do it yourself, costs are limited to only your time and perhaps the expenses involved in hiring a freelance person to help you out. The hope is that the benefits will exceed the cost. But here is one reality that makes it worth the effort. No one can dismiss the fact that it would cost thousands of dollars to buy many new links. The advantage of social media is that it possesses the ability to give you that for free.

To ensure that the money you are spending is worthwhile, your next priority should be to make sure you can in fact measure what is actually happening. Empirical evidence supporting and validating the impact of your efforts can be the single most effective tool at ensuring you are on track, tell you what is working and let you know when it’s time for a change.

Whether you are selling products or services or just publishing content for ad revenue, social media marketing is a potent method that can make your business profitable over time. You need to pay attention to it and do it right from the start. Not paying attention to or not participating in it at all could cost you even more in the long run.

To find out more on this topic and others on attracting traffic please click on the link below.

P.S – To find out how AMS can help your business grow, request your no-charge, no-obligation Consultation call…Book Yours TODAY!