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Marketers today all understand that the primary purpose of any advertising is to get a response. It is to attract qualified prospects that can, by using other marketing methods, be converted to customers. It follows therefore that the more prospects that one can attract, the...

There is no question that communications has caused our planet to shrink in a way. A news event anywhere in the world today can be communicated, almost instantly, to everyone else in the world. Newspapers, Radio, Television and the Internet have all contributed to this. Like any...

Hi, it’s Mike Kowalski from AMS. Welcome to this week’s Marketing Minute. Let me discuss with you a methodology that will help you pull 20% more leads with your Toll Free Hotlines. Now although we are discussing the AMS Technology we don’t just limit ourselves to talking...

In 2005, Bob and his wife Camille had the “appearance” of success. They were an up-and-coming “top dog” husband and wife real estate team, and it showed to the tune of one house sold per week – darn good for just starting out. But under the surface… Although they had the...

Back in the “bad old days”, Terry Izarek thought a good way to attract real estate leads would be to place a $3000 ad on the front page of the paper. His ad rep complimented on how well the gorgeous ad built Terry’s “brand”, with his dashing picture and snappy logo. So how many...

Historically we have all grown up with certain brands and images that evoke, in some cases, nostalgia. We can all image dreamy days on a summer beach reaching for a cold drink from our COKE Cooler. It was red and had a white bottle cap on it. Tony the Tiger served breakfast to...

Why People Fail – A series of No B.S. Articles from Dan Kennedy If Your Income’s Not Where You Want It, There’s A Reason “One of my earliest mentors had his office walls adorned top to bottom, side to side, with big, handwritten signs intended as cautions to others as...

As we go about our daily lives we are constantly exposed, if not bombarded, with messages and advertisement trying to get our attention. And not just to get our attention but to keep it long enough for us to take interest in what it is the sponsor wants to share with us. The end...

Anyone who has sat down to dinner has, no doubt, had the phone ring only to get a pre-recorded message or Voice Broadcast. So when I pose the question I do in the title, many first inclinations will be to respond in the negative. If you do think that way then you may be missing...

Technology is moving so fast these days that every time you turn around, the hot new, cutting-edge toy you just bought becomes almost instantly obsolete, or at least dated, by the latest and greatest new thing. It’s no wonder, then, that some agents have succumbed to the...