Using Social Media to Sell Your Services
By: Lewis Turncoat
The 21st Century has seen this huge wave of Social Networks and Social Media Services blast across the internet. We’ve gone from MySpace and Bebo, to Facebook, Twitter and YouTube and as 2012 moves on, we’re seeing the likes of Google+ and Pinterest come to light.
But what can you do to take advantage of all this Social Media as a Freelancer?
In the following article, we will discuss exactly what advantages there are of using social media and just how you, as a freelancer, can use them to build up business.
First of all, make sure you have Twitter, Facebook and YouTube accounts set up. These are, in our opinion, the big three at the moment. Yes there are a few more with a fighting chance, but as of the 1st June 2012, these three are the ones to use. All signed up and ready? Then let’s go!
(Also note, that when setting up Facebook, you not only need to set up a Facebook Account, but will need to set up a Facebook page to go along with it).
Another great tip: When creating your profiles, use them as a platform to show. If you’re a writer, then create some witty error free content for your About Me section. If you’re a designer, then create an excitingly snazzy and sleek Facebook Cover Photo. You get the point, right?
Once you have your accounts, you’re going to want to get some people to socialize with. To start with, a great way to get Facebook Likes and Twitter Followers is to ask friends, family and previous clients. This will establish you on the social networks so that you don’t look like a newbie (even if you are). Once you have a decent following on both Twitter and Facebook then it’s time to get sharing your knowledge.
Using social networking platforms allows you to show people what’s you’re made of. What I think works particularly well is to set up your own Blog which you write thoughtful and useful articles for. Once you publish a post, you share it to your Twitter Followers and Facebook Likes. This will slowly build you up into this industry expert and before you know it, people will be coming to you with questions and concerns. This is exactly what you want to happen. You want to show off what you’re made of so potential clients see that you’re incredibly knowledgeable.
Don’t worry, we’ve not actually forgotten about YouTube. YouTube is a little different to the usual Social Networks where you have to proactively promote your profiles. With YouTube, provided that you have decent videos, the following will come.
Something we don’t see many people doing, but that works well is short video tutorials or screenshot video tutorials.
Confused? Let’s throw a few examples at you to clear it up a little.
• You are a writer and are therefore knowledgeable about sentence structure and paragraphing. You could therefore set up a camera (or even use the built in webcam on your laptop) and talk for 10 minutes or so about those two things. Chat away about it and share your knowledge.
• You are a designer who knows how to use Adobe Photoshop incredibly well. You could therefore record a screenshot of you completely a particular task on Photoshop; a short tutorial, again of around 10 minutes or so. Once you’re done, record yourself over the top talking through it.
• You are an SEO expert and could therefore sit and talk about the importance of Alt Tags on Images? Then do it, set a camera up and talk about their importance and prove you are one of the most knowledgeable SEO experts around.
Simply set the videos up, put something sensible for the title and in the description, put a link back to your website, portfolio, blog or sales page. Then write a brief description afterwards.
Interlink Everything Together
The great thing about Social Networking and Social Media these days is that they are not fighting against each other. Go through the account settings of each of your accounts and you’ll be able to link them up. You can have Twitter and Facebook automatically post when you create a new video. You can have Facebook post you latest Tweets and vice versa.
Just make sure everything is tied in together.
Now go and get busy. Make sure you have accounts at the big three and a blog set up. These 4 elements can really help sell you as an expert and therefore someone that people would trust and work with.
For more information on how to use social media effectively in your marketing CONTACT US.