FALL MARKETING TIP – The Online/Offline Dilemma
Many of our prospective customers challenge us as to why they would use a hotline when people can access information from them online. The answer is simple. You should NEVER assume that every prospect will go to the internet for the information they are seeking. There is still a percentage of the population that will access information off-line, through a toll free number. Believe it or not, there are still some people that prefer to read a magazine or pick up a real book versus an e-book or collect a piece of tangible mail in their mailbox.
Simple rule of thumb is, you should always give your prospects a choice of how they would like to reach you and receive information from you.
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