Back in the “bad old days”, Terry Izarek thought a good way to attract real estate leads would be to place a $3000 ad on the front page of the paper.
His ad rep complimented on how well the gorgeous ad built Terry’s “brand”, with his dashing picture and snappy logo.
So how many phone calls do you think Terry got with his $3000 “brand-building” ad?
(Hmm….let’s see, at that rate, Terry could’ve got a whopping 30 leads for slightly less than $100,000!)
Over the years, I’ve heard countless horror stories of salespeople and small business owners losing their shirts on advertising that just doesn’t pay.
Some have gotten burned so many times they’ve grown “jaded” to the entire idea of advertising. They say things like “it’s a necessary evil” or “advertising is a big waste of money,
By saying that, in essence, they’ve doomed themselves to a life of:
… cold-calling grunt work
… unreliable and unpredictable so-called “word of mouth” advertising
… praying they stumble into some great selling opportunity at yet another networking event.
Good thing for Terry (and his now considerably LARGE bank account), he didn’t make that mistake.
Terry knew that in order to steadily grow into a REAL business, he HAD to make his advertising produce a steady flow of leads.
He knew it could be done.
He just didn’t know how.
Fortunately, Terry decided to get help from a coach – a guy from his industry who had “been there and done that” … with ads that had proven time and again to generate massive numbers of qualified leads.
Under the guidance of his coach, Terry placed his NEW ad in the SAME paper.
187 LEADS in ONE DAY.
Do you have a number of fool-proof, rock-steady, never-fail ways to get highly-qualified leads to contact you?
If not, you’re leaving yourself wide-open to be ravaged by the recession…to be ram-rodded by more advertising-savvy competition.
Don’t let that happen to you.
Flying by the seat of your pants in the lead-generation department is no way to run a business. It’s time to get serious. You don’t want to miss this call…
Get your notepad ready. Resolve to implement at least ONE great, proven idea (there’s a LOT more than that) you’ll hear on this interview.
Go there now.
You’ll be glad you did.
Automated Marketing Solutions
P.S. As you listen to Terry and the other rags-to-riches entrepreneurs give these great tips on this call, keep in mind that AMS is going to be releasing full details of a HUGE new “done-for-you” program in the very near future. If you find yourself saying “I want to do this for my business, but don’t know where to start”…you’ll LOVE this new announcement.