What is mCommerce? It is mobile sales on the go. This means consumers purchasing products/services from their mobile devices. Think of it as a retail outlet in your customer or prospect’s pocket.
According to BI Intelligence in January 2013, 29% of mobile users have now made a purchase with their phones. Walmart estimated 40% of all visits to their internet shopping site in December 2012 was from a mobile device. Bank of America predicts $67.1 billion in purchases will be made from mobile devices by European and U.S. shoppers in 2015.
Benefits of mCommerce:
- Gives your customer the ability to purchase instantly, where and when the impulse strikes
- Ease of purchase
- Ready access to information
- Location awareness
- Great for ticket based events
- Accessible via Social Media, SMS and QR codes
A vast majority of executives in the retail sector agree that mobile apps will be a necessity for their business if they want to keep up with their competitors. Some have chosen to make a mobile optimized version of their site versus developing an app. Which option is better for your business? Both mobile apps and mobile optimized sites have their advantages for each situation and application. Stay tuned in next months issue where we talk about the difference between mobile apps and mobile optimized websites. In the meantime to learn more about your mobile options CLICK HERE to book a mobile consult call with one of our representatives.