When we talk about marketing we are talking about relationships. We all know that the good relationships are based on regular contact through a variety of different methods. We call our friends; send cards and flowers to our wives and husbands, and employee many other ways of demonstrating our love and affection to the people we care about. When we set out to develop a successful Marketing Campaign we need to follow this same line of thought.
Selling today is a multi-step process because it has been demonstrated that up to 95% of the people you may touch with your advertising will not yet be in a purchasing mode. This makes it essential to maintain contact with anyone who responds to your marketing efforts. You build the relationship and condition them to the fact that you can be trusted and are knowledgeable about your product or service. This way when the time to purchase arrives, your company will be the one that they associate a solution to their need with.
Although the solution to our marketing challenges sounds simple when we condense it into a couple of brief paragraphs, the reality is quite different. The following scenario is an example of what I mean. Imagine you attract 20 new prospects every month through your marketing and you touch base with each prospect 3 times every month. Touching a prospect 3 times in a month is not excessive by the way. Over a period of 6 months, following this same pattern, you would have to manage 1,260 touches. If you are doing it properly you are also doing this through different media. Imagine the time constraints managing this type of activity would put on your day. The unfortunate reality is that you can’t afford not to do this when statistics demonstrate that you will close 75% more prospects when you DO stay in touch with them over the course of a year.
Recently I came across a company that has spent the last 12 years developing a systematic and fully media featured marketing program that has automated a multi-step marketing capability. That company is Automated Marketing Solutions or AMS. AMS provides a full suite of marketing technology tools and processes that allow any company to deliver a comprehensive marketing program using tested and proven methods. But the most significant aspect of their development is that the entire process can be automated. They refer to it as putting your marketing on “Auto-pilot”. Here’s how it works. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to manage and control that program without any further human interaction. It captures leads that respond to marketing and places them into the appropriate program for follow up by the LMS itself. Very little, if any, human interaction is required. The benefits to this system are significant time savings on what would otherwise be labor intensive tasks and consistency in marketing messages.
An additional benefit of using their LMS is the retention capabilities of the system. After all, once you have sourced and converted a prospect, your next most important task is to keep them. Using AMS’ LMS means that businesses never need worry about loosing customers who misinterpreted their lack of contact for apathy. Finally, because of AMS’ years of experience in building multi-media marketing programs they are able to assist and educate users on the best methods to use as they build their own campaigns. If you would like to hear more about “Lead Management Systems” and how it can benefit your business, visit (website here) today. You will be surprised at how quickly and economically you can implement and start benefiting from AMS’ tested and proven technology and experience.
To Read Full Chapter Please Click Here
To Download Full Report
“10 Most Common Marketing Mistake and How To Avoid Them”
Please Click Here