Marketers today all understand that the primary purpose of any advertising is to get a response. It is to attract qualified prospects that can, by using other marketing methods, be converted to customers. It follows therefore that the more prospects that one can attract, the better the chances are that a customer base will grow. Small, medium and large companies all have to accomplish this same goal. How they achieve that goal is what differentiates the successful ones from the short lived ones.

There is one challenge that small to medium sized companies battle however, that the large companies generally do not have to contend with. That is image. The large companies like Coke, IBM, Microsoft and others all have brand and name recognition. They have the budgets and credentials that make them a trusted name. Anything they have to say, we generally trust, will be worth reading and we respond accordingly. But this is not the case with the small to medium companies. Fortunately there are tested and proven mechanisms that can be used to get their message in front of the people that they want it read by.

Throughout our lives we have all been conditioned to respond to certain things. We respond to smiles with smiles. We respond to anger with anger. The word FREE has always been an attention getting trigger. Although it is not always easy to get those interested in your product or service to contact you and leave you their contact information, it must still be the objective of all of your advertising and marketing. One of the most effective methods of achieving this objective is to offer a Free Report in your advertising material. This method works because it can be done in a non-threatening way that allows people to get access to what they want most; information that will help them deal with an issue they need to address. The Free Report requires that the prospect leave their contact information allowing you to stay in touch using other marketing tools to convert them to a customer. The report means they don’t have to deal personally with an individual whose job it is to convince them to purchase even if they are just starting the process of information gathering.

There is a company today that not only has incorporated this form of marketing into their products and services but they also train companies on how to build their own special “Free Reports”. That company is Automated Marketing Solutions or AMS. AMS provides a full suite of marketing technology tools and processes that allow any company to deliver a comprehensive marketing program using tested and proven methods including “Free Reports”. Their twelve years of experience in Direct Response Marketing ensures that even the beginner can quickly integrate and take advantage of the benefits of this technique. AMS also provides the capability for a company to place their ENTIRE Marketing Program on Auto-pilot. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to manage and control that program without any further human interaction. The benefits to this system are significant time savings on what would otherwise be labor intensive tasks and consistency in marketing messages. It also means that businesses never need worry about loosing customers who misinterpreted your lack of contact for apathy. If you would like to hear more about “Free Reports” and how it can benefit your business, visit (website here) today. You will be surprised at how quickly and economically you can implement and start benefiting from AMS’ tested and proven technology and experience.

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