If you are looking at the overall job of setting an effective online marketing plan in place for your business, it seems rather daunting.
However, if you look more closely at the list of online marketing tasks there are many things that will make a difference to your strategy and they are just one-time tasks. Start with them. Make sure you keep track of when they are completed to ensure you haven’t missed something very important.
The one-time tasks that you must begin include:
- Find your ideal customers
- Do detailed keyword research
- Do onsite Search Engine Optimization updates
- Add a lead capture system to the website
- Do personal branding changes
These are just some of the tasks that you need to complete to raise yourself in the search engines. But, they’re important – don’t put them off and don’t forget to do them.
Doing Detailed Keyword Research
Hand-in-hand with the whole process of identifying your ideal customer is doing detailed keyword research. Even if you know who your ideal clients are but have no idea how to lead them to your site, you will not be successful in converting them to actual clients. This is typically a one-time task done at the beginning of your online marketing campaign and can be delegated to a keyword research specialist for extremely effective results.
Do Onsite Search Engine Optimization Updates
This one-time activity will transform your website from whatever it is presently to a search engine optimised version that is much more attractive to web crawlers. This is extremely important in getting your website ranked as high as possible on the search engine results. The things that are appealing to a search engine are not the same as those things that are aesthetically pleasing on a website. In many cases such fancy programming on a site is a negative for search engines.
Add a Lead Capture System to the Website
With a lead capture system you have the opportunity to get the names and contact information of people who visit your site for any reason. This means that you can now build a database of potential customers that you can market to. When you need more business you market to those people and you can create cash on demand.
Making Personal Branding Changes
By putting the right content on your site you can build your personal brand and reassure your clients that you can offer what they are looking for. You want to personalise the process for new clients. They want to know about you and your business. Therefore, get personal and let them know who they are doing business with.
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