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13
NOV
2012

AMS Learning Center: Your Marketing Automation Plan – Part 3

  Your Marketing Automation Plan – Part 3 Convert Prospects So you’ve attracted a prospect and gotten a warm lead.  You’ve developed a relationship through continual education and non threatening contact.   Now what?  Why hasn’t your prospect converted? As mentioned in the...
13
NOV
2012

Your Marketing Automation Plan – Part IV

Convert Prospects: So you’ve attracted a prospect and gotten a warm lead.  You’ve developed a relationship through continual education and non threatening contact.   Now what?  Why hasn’t your prospect converted? As mentioned in the previous first two parts of this plan; you have...
25
SEP
2012

AMS Learning Center: Your Marketing Automation Plan – Part 2

  Your Marketing Automation Plan – Part 2 Nurture Prospects Once you’ve attracted a prospect and gotten a lead, what do you do with it?  How many leads do you get that are never called or called once, you get voice mail and then forget about them?  These are called “holes in your...
25
SEP
2012

AMS Learning Center: Your Marketing Automation Plan – Part II

Your Marketing Automation Plan – Part II Nurture Prospects Once you’ve attracted a prospect and gotten a lead, what do you do with it?  How many leads do you get that are never called or called once, you get voice mail and then forget about them?  These are called “holes in your...
25
SEP
2012

Your Marketing Automation Plan – Part III

Nurture Prospects: Once you’ve attracted a prospect and gotten a lead, what do you do with it?  How many leads do you get that are never called or called once, you get voice mail and then forget about them?  These are called “holes in your bucket”.  There are several types of...