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04
MAY
2016

A 30 Second Marketing Tip From the Car Industry

Welcome to this week’s Marketing Minute Tip, a 30-second lesson every Marketer should learn from the Car Dealer Industry. At AMS we realize most people don’t put much stock in typical car dealer sales tactics, but there is one technique you simply can’t afford NOT to use. We have...
16
OCT
2013

Profit Producing Headlines in 3 Easy Steps

If you haven’t written much copy because you don’t know how or because you just don’t like to, don’t worry. You see, it’s not nearly as difficult as it looks and here I can walk you through the hardest part, writing headlines, in just 3 easy steps. I’ll even go so far as to...
11
OCT
2013

[Download] Your Road Map to Marketing Success

AMS has updated their Featured Chapter “How To Automate Your Marketing” (that was written many years ago) in Dan Kennedy’s book “No B.S. Direct Marketing, The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-Direct Marketing...
17
MAY
2013

The Renegade Millionaire Way: Futurists

A series of No B.S. Articles by: Dan S. Kennedy Last year, Bob Iger’s compensation as CEO of Disney was raised 20% by the Board, and he was paid $40.2-million. I’m happy for him. As a Disney fan and customer I appreciate his stewardship of legacy and quality. As a shareholder, I...
01
NOV
2011

Mine Your Business Before It Mines You

Welcome to this week’s Marketing Minute. So how exactly do you “Mine your own business” as I suggest in this e-mail’s headline? By getting clear on your job title. And I don’t mean your title as an owner, president, vice president, CEO, manager, attorney, doctor, realtor,...
14
JUL
2011

How To Make Money From The Internet, Even If You Don’t Know Squat About Computers!

In marketing circles we refer to the Internet as On-Line Marketing and NO Marketing Program is complete without an Internet presence. That being said, let’s look at some of the reasons why you need to be there. Websites are an effective way of doubling and even tripling the...
31
MAY
2011

The Truth About Business Cards, Yellow Page Ads, and Val-Pak Coupons

Today business person is faced with many decisions when it comes to marketing and advertising. How to get started and what media to use in your marketing campaigns are just a couple of the immediate challenges. The reality is that all of the options available will work to one...
25
MAY
2011

Automated Multi-Step Marketing, Lead Generation and Your Business

When we talk about marketing we are talking about relationships. We all know that the good relationships are based on regular contact through a variety of different methods. We call our friends; send cards and flowers to our wives and husbands, and employee many other ways of...