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By: Dan S. Kennedy There has never been any argument in advertising circles that the most effective business advertising is word-of-mouth advertising. That’s why direct selling is so dramatically successful as a method of marketing every imaginable product and service, and why...

The Renegade Millionaire Way by Dan S. Kennedy The Narrow Path Government does not work because it is more about royalty remaining royalty than it is about results, so the only time it gets anything of real importance accomplished is in moments of severe crisis, when all the...

Why People Fail – A series of No B.S. Articles from Dan Kennedy Can You Handle The Truth? Will You Tell The Truth? We are very, very sloppy with language. Consider the word “can’t”. People use it often, casually, and, mostly, inaccurately. As in: I just can’t seem to lose...

Why People Fail – A series of No B.S. Articles from Dan Kennedy Can You Handle The Truth? Will You Tell The Truth? We are very, very sloppy with language. Consider the word “can’t”. People use it often, casually, and, mostly, inaccurately. As in: I just can’t seem to lose...