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18
DEC
2012

The Renegade Millionaire Way: Which Gets Read More – Ads Or Articles?

Which Gets Read More – Ads Or Articles? By:  Dan S. Kennedy The ‘Advertorial’, The Challenge Of Maximum Readership Reconsidered The knee-jerk answer is: articles. And the argument for the “advertorial” i.e. an ad made to look like editorial material is that it is obvious; people...
30
MAR
2011

Does Your Advertising Arouse Emotions?

As we go about our daily lives we are constantly exposed, if not bombarded, with messages and advertisement trying to get our attention. And not just to get our attention but to keep it long enough for us to take interest in what it is the sponsor wants to share with us. The end...