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25
SEP
2013

Your Marketing Automation Plan – Part VI

Upsell Customers There are no customers like the ones you already have.   Treasure them and nurture them.  These customers are the low hanging fruit for any new products or services you may be introducing into your business.  These are people you already have a trusting...
29
JAN
2013

The Renegade Millionaire Way: Watching the Clock

By:  Dan S. Kennedy The ‘secret’ reason long copy usually out-sells brief copy, and lengthy sales letters out-sell short ones is simply time. The longer the prospect stays in my store…. the more time he invests in my proposition, the more likely he is to buy. The best catalogs...
29
JAN
2013

AMS Learning Center: Your Marketing Automation Plan – Part 5

Up-Sell Customers There are no customers like the ones you already have.   Treasure them and nurture them.  These customers are the low hanging fruit for any new products or services you may be introducing into your business.  These are people you already have a trusting...
18
DEC
2012

The Renegade Millionaire Way: Which Gets Read More – Ads Or Articles?

Which Gets Read More – Ads Or Articles? By:  Dan S. Kennedy The ‘Advertorial’, The Challenge Of Maximum Readership Reconsidered The knee-jerk answer is: articles. And the argument for the “advertorial” i.e. an ad made to look like editorial material is that it is obvious; people...
19
JUN
2012

Tip of the Month: Become a Celebrity In Your Niche

Do people in your market or niche know who you are?  Do you stand out from the other leaders in your niche that offer the same or similar service or products in your area?  Do you have credibility and respect from your audience?  Do you have star power?  Now more than ever,...
18
MAY
2011

Using Video In Marketing: Advice From Videographers

If you’re not using video in your marketing today you should be. Video is a powerful medium and one of the fastest growing forms of marketing. There has been massive growth in traffic to sites like YouTube and now video can be downloaded to mobile devices. With careful choice of...