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07
APR
2011

First Ad – Get 1 Measly Lead. Next Ad – 187. How?

Back in the “bad old days”, Terry Izarek thought a good way to attract real estate leads would be to place a $3000 ad on the front page of the paper. His ad rep complimented on how well the gorgeous ad built Terry’s “brand”, with his dashing picture and snappy logo. So how many...