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Tip of The Month: December
Host A Webinar
Do your prospects and customers really know what you have to offer? Do they really understand your products or services? Are you giving them the opportunity to hear from experts, gurus and “in the trenches” business owners just like them in their particular niche or market? Well if you’re not it’s about time you get started and hosting webinars is a great way.
Free webinars hosted by you provide your customers and prospects with a free learning platform; giving them the opportunity to become more educated on a subject related to the products/services you have to offer. With the ever evolving internet world, people become confused as to “what works” and what is the best route to take. Simplify it for them during a webinar. Present it to them step by step and give them the opportunity to ask questions and hear other people’s questions at the same time.
Some ideas to improve the webinar experience:
- Invite people to e-mail you their questions in advance
- Arrange the questions in a logical sequence for your presentation to them
- You can record the webinar and send the recording or replay offer as a thank-you gift to all participants
- Transcribe the recording, and use the material for articles, blog posts and other content
On a webinar, you get really excited, and people can hear the excitement in your voice. You can even run a webinar with multiple people. We run “hot seat” calls with several panelists so that our audience can get success stories from “in the trenches” business owners just like themselves. This helps them to relate your product or service within their own environment.
When people present on your webinar, they are un-muted so everyone on the webinar can hear them. You could have even five panelists, including you, who can speak or be a presenter at any given moment. When people attend your webinar, they are muted so you could potentially have a webinar with 500 people who can’t speak on the call but they can listen. This means that you can literally have a complete educational workshop session that anyone can view and hear from the comfort of their own home or in their workplace and it’s all done over the Internet.
This is something where you want to keep everyone’s attention and compress as much as possible into a one-hour session. Keep it fun, upbeat and to the point. If you need any help running your first webinar, be sure to CONTACT US for some tips.
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