If you haven’t written much copy because you don’t know how or because you just don’t like to, don’t worry. You see, it’s not nearly as difficult as it looks and here I can walk you through the hardest part, writing headlines, in just 3 easy steps. I’ll even go so far as to confess more than 80% of the time you won’t even need an ORIGINAL headline.
And here are the 3 easy steps.
1. Bait the hook. Your copy has to attract your target market. It has to look like the tasty meal they’re prowling for. How do you bait the hook? This is really simple. You just answer the question, “What’s in it for them?” as loudly, clearly and quickly as possible. This works because the average American doesn’t have time to sift through a lot of clutter and clever messaging.
Take a moment and think about it. If the average North American consumer watches about 4 hours of TV a day, that’s about 100 commercials. They drive to and from work, probably with the radio on, so there’s another 25 to 50 commercials. Then there’s all the billboards they pass along the way, the newspaper with at least 200 ads, plus the direct mail solicitations they get every day, those wonderful Tele-marketers and of course all of the internet ads.
The competition for attention is fierce and that means you’ve got to do your part in creating something that jumps out at your target market, something that screams “Hey, are you this person?” You need to be DIRECT!
Here are a few examples of Headlines that have really worked in the past.
“They All Laughed When I Sat Down At The Piano, But When I Began To Play…”
“How I Improved My Golf Swing Overnight”
“Is The Life Of Your Child Worth $1 To You?”
“Guaranteed To Go Through Ice, Mud, Or Snow…Or We Pay The Tow”
“Whiter Teeth In Just 5 Days”
2. Tug on the line. Arouse your prospect’s interests and emotions with the right trigger words. Some good publications to study for this technique include Cosmopolitan, Enquirer, Reader’s Digest, People Magazine and even some newspapers.
When 80 to 90% of the success of any ad depends on your headline, it pays to pull out all the stops like these examples do:
“Ten New Sex Techniques Guaranteed To Keep Your Man Happy”
“How To Double Your Money In One Year”
“Lose 10 Pounds in 2 Weeks Without Dieting”
“How To Publish A Book And Sell A Million Copies”
3. Use power words. Companies have spent billions of dollars over the years testing which words pull the best in headlines. Here are a few that rank in their top 100:
To learn more about how proven marketing strategies and tools can help you turn your prospects into profits, go to www.ProspectsToProfits.net or give us a call at 1-800-858-8889