When Would an APP Make Sense?
Despite the many benefits of a mobile ready website, apps are still quite popular and widely used. and there are a number of specific use scenarios where an app will be your best choice. Generally speaking, if you need one of the following, an app makes sense:
Personalization – If your target users are going to be using your app in a personalized way on a regular basis then an app provides a great way to do that.
Complex Calculations or Reporting – If you need something that will take data and allow you to manipulate it with complex calculations, charts or reports (for example, banking or investment) an app will help you do that very effectively.
When Native Functionality or Processing is Required – Mobile web browsers are getting increasingly good at accessing certain mobile-specific functions such as click-to-call, SMS and GPS. However, if you need to access a user’s camera or processing power then an app will still do that much more effectively.
When a Connection is Not Required – If you need to provide offline access to content or perform functions without a network/wireless connection then an app would make good sense.
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