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Why People Fail – A series of No B.S. Articles from Dan Kennedy "There Are Two Basic Ways"
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Why People Fail – A series of No B.S. Articles from Dan Kennedy
There Are Two Basic Ways
There are two basic ways people can react, when they are have-not’s, observing have’s; when they are not doing nearly as well as some others in their field, industry or community. One is to justify their unsatisfactory results, make excuses, blame others, and develop resentment toward the exceptionally successful. The other is to study those who are achieving, seek information about their methods, accept full responsibility for results, and ultimately lift themselves up.
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There are two basic ways people can react when they face adverse circumstances – anything from a slump in the economy making selling their wares or services more difficult to something more serious and personal, such as diagnosis of a debilitating disease. One is to surrender. The other is to acquire important ‘how-to’ information, aggressively make changes, develop personal motivation, and be a warrior.
There are two basic ways people can react, when they encounter subject matter they find difficult and complex, and that they don’t easily and quickly understand. One is to turn their back on it. Put the book away. Quit the course. Leave the group. Go in search of something easier, simpler and less demanding. Even insist “it doesn’t work” despite abundant evidence that it does. The other is to re-double efforts, get help from a tutor or mentor, burn the midnight oil, be creative, persistent. In essence, you can either move yourself up to a higher level of know-how, skill, capability and, thus, value, or you can settle into a more comfortable, less challenging, thus less rewarding routine and rhythm of living. The most basic example of this: two people reading a book come upon a word they do not know the meaning of. One skips over it, and if he encounters too many ‘difficult words’ he sets the book aside. The other gets a dictionary and looks up the unknown words in order to improve himself. One stays put where he is intellectually, the other moves up.
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The most important word in all of the above words is: can.
There is always something you can do about anything, in order to improve your situation. You aren’t a tree. You’re a human. You can move. When you walk past a Mrs. Fields Cookies store in the mall, know the entire company exists because, when nobody was coming in to her first store, Debbi Fields did not sit there – she put fresh-baked cookies on a platter and went out onto the street. When you walk past the Kenneth Cole shoe store, know that exists because, when lacking money to exhibit his line at his first trade show, and told by New York City he could not park a truck-based exhibit outside the hall in the street, he did not take ‘no’ for an answer and persisted and figured out a creative way to station that exhibit out on that street, and launched his line. After years of lackluster sales in department stores, the manufacturer of a little counter-top grill moved it to TV infomercials and hired George Foreman as its pitch person. Jeff Bezos moved the bookstore to the internet and birthed amazon. Subway moved from just another fast food choice to being a weight loss program with Jared. Jean Nidetech moved diets from the doctor’s office and drug-store to classes in living rooms, and created Weight-Watchers. Countless people have moved from ghetto, from orphanage, from bankruptcy, from scandal to success, wealth, prominence. Limited space here forces me to cut the examples short.
Years back, a book given to just about all wet-behind-ears sales rookies was written by Frank Bettger, a baseball player turned insurance salesman. Its title was: How I Raised Myself From Failure To Success In Selling. You need never read the book to know the first and most important “How”. It, Frank deciding that he could, and accepting responsibility for doing so.
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Articles © 2010/Glazer-Kennedy Insider’s Circle LLC. All rights reserved.
The WHY PEOPLE FAIL articles are provided by Dan S. Kennedy, serial entrepreneur, from-scratch multi-millionaire, speaker, consultant, coach, author of 13 books including the No B.S. series www.NoBSBooks.com, and editor of The No B.S. Marketing Letter. WE HAVE ARRANGED A SPECIAL FREE GIFT FROM DAN FOR YOU including a 2-Month Free Membership in Glazer-Kennedy Insider’s Circle, newsletters, audio CDs and more: for information and to register, visit:
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179 Comments
Eric,I love you articles and teeapltms but I would like to offer some food for thought.It’ my opinion that yes we need to include a call to action in our articles, I don’t believe that it has to be for an opt in or to buy something.I think that the more we do this, the more ineffective it becomes. It’s kind of like attending a webinar for a launch. You can count on the first 40 to 45 minutes being great info but the last part will be pitch.Now I’m sure there are many out there like me, who grab the info and bounce. Sorry, but true. Now if I keep my audience guessing as to what I’m going to do, I become less predictable and as a result, more effective.Not all articles need to have a call to action in my opinion. Well not a call to action as most may think. Isn’t asking for comments and feedback a call to action?My point is to be creative and not predictable. Stand out from the crowd and your business will grow.
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