Welcome to this week’s marketing minute tip.
Today I’m going to give you some insight into a marketing methodology you may not have heard of; RTB or Real Time Bidding!
So what is RTB and why would you want to adopt this method of attracting leads? RTB is a media buying approach RTB refers to the automated auction buying of a single ad space on a website or a video (Banner Impression.) RTB is an auction where the highest bidder wins, but they only pay .01 cent above the second highest bid.
There are 7 different tracking methodologies with RTB and in our next tip we are going to talk about the first one RETARGETING.
If it sounds complicated don’t worry. We are going to simplify this for you in the next few tips and the benefit and end result for you is more profitable sales leads!
Be sure to keep following our tips for some more great information on RTB.
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