Welcome to this week’s marketing minute tip.
Today I’m going to talk to you again about RTB aka Real Time Bidding in a little more detail. We will reveal how it works and how it can benefit your business!
RTB became a 3.6 Billion dollar industry in only its third full year in existence. RTB traffic comes from the internets biggest tech companies like Google, FB, Yahoo, MSN and a host of other companies you may have never heard of like Open X and Rubicon which are backed by the biggest VC companies in the world. Data for targeting comes from companies like Nielsen, MasterCard, Experian, Equifax and Bluekai etc.. So why is this so important? Because RTB gives you instant access to all these large company’s inventory – which is over 50 Billion impressions/advertising opportunities a day, and data which allows you to specifically target the right person, at the right time, in the right place at the right price. The end result is more profitable sales leads for you.
We have already talked about RETARGETING. Now let’s look at the rest of the targeting options that generate NEW or original targeted traffic.
Keyword Search Targeting: Target prospects starting 5 seconds after they searched YOUR keywords. Keyword Search Targeting technology identifies prospects based on the keywords they searched for. These keywords pinpoint them as relevant prospects for your business. This is SEO without the hassle of being ranked.
Geo Targeting: Precision Geo target ANYWHERE in the world. Target relevant prospects for your business from country, all the way down to the zip code level.
Domain Targeting: Domain Targeting is based on a list of sites you preload into our system, sites that you personally identify as currently receiving visits from relevant prospects for your business.
Contextual Targeting: Right Person…Right Message…Right Time. Identifies relevant prospects for your business based on the content they’re consuming.
Audience Targeting: Audience Targeting uses 3rd party data to target relevant prospects for your business as they surf the web…including Facebook. It has detailed information on over 750 Million people in 50,000 detailed audience segments. Data is based on Search, Social, Interest, Behavioral, Demographical, Intent, Lifestyle, Transactional and in-the-market. By combining the segments you can create the perfect profile of relevant prospects for your business.
With all of these targeting options, you will be able to target your best prospects. Your next challenge will be to convert them by educating your prospects about the value you bring to them.
Be sure to keep following our tips for some great steps on converting.
P.S – To find out how AMS can help your business grow, request your no-charge, no-obligation Consultation call…Book Yours TODAY!