Welcome to this week’s marketing minute tip.
Well the rules have changed and for Realtors who do a lot of advertising on Craigslist, the rules going forward will be a little different than what we are used to.
To start with they have taken away the use of hotlinks in the ad. They have taken away the privilege of putting a domain name in the ad. And if you think you can get away with it don’t waste your time. They have monitoring software in place and if your ad doesn’t meet with the rules and regulations your ad will be gone, easy as that!
Craigslist has been a fairly good way to generate on line leads over the years so this situation has presented itself as a real roadblock for some. The AMS toll free recorded hotline is a great solution to this dilemma. Lots of people will not put a hotline number in an online ad feeling that if the prospect is going online for information, they certainly wouldn’t go offline to a toll free number for the information they are looking for. Well in this case, and with these new restrictions where the ad is no longer allowed to redirect to a landing page, the CTA would be to direct the prospect to call into the toll free recorded message hotline.
And if that isn’t simple enough, if the prospect is calling from their mobile device, the mobile enhanced hotline feature can send the prospect a text message while they are listening to your voice script, that directs them to a url in which you can provide more information to them online and gather more information from them.
In the case of real estate, your ad must be property specific. Your headline will have a huge bearing on how effective your ad will be. Remember it’s the headline’s job to sell the ad and then use the toll free hotline as your Call To Action.
By changing up your game plan slightly, using this sound and proven hotline technology you too can continue to advertise on Craigslist!
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